Application Guide
How to Apply for Head of Public Relations - Thinkingbox
at Thinkingbox
🏢 About Thinkingbox
Thinkingbox is an award-winning independent agency group known for its creative excellence and innovative work across digital, design, and brand experiences. Joining means becoming part of a nimble, entrepreneurial team that values bold ideas and has a track record of producing impactful campaigns for global brands.
About This Role
As Head of Public Relations, you will build and lead the PR function from scratch, shaping the agency's reputation and amplifying its thought leadership. This role is pivotal in securing meaningful media coverage and supporting business development by positioning the agency as an industry leader.
💡 A Day in the Life
A typical day might start with monitoring media coverage and pitching journalists on a new campaign or thought leadership piece. You'd then collaborate with agency leads to identify stories, craft messaging, and prepare for a client announcement. Afternoon could involve analyzing PR metrics, mentoring a junior team member, and strategizing for an upcoming industry event.
🚀 Application Tools
🎯 Who Thinkingbox Is Looking For
- A seasoned PR leader with deep media relationships specifically in the creative/digital agency landscape.
- A strategic thinker who can also execute hands-on—writing pitches, managing crises, and crafting stories.
- Someone who thrives on turning great work and people into compelling narratives that drive attention.
- Proven experience in PR leadership roles, preferably at agencies known for disruptive or creative campaigns.
📝 Tips for Applying to Thinkingbox
Highlight specific media relationships you have with journalists covering the ad/tech/design beat in Canada.
Showcase examples where your PR efforts directly led to new business wins or significant brand visibility.
Tailor your application to demonstrate understanding of Thinkingbox's portfolio and recent award-winning work.
Include metrics: media impressions, share of voice, or thought leadership placement results from past roles.
Address how you would build a PR function from the ground up, including team structure and KPIs.
✉️ What to Emphasize in Your Cover Letter
["Your vision for how PR can elevate an independent agency's brand in a competitive landscape.", 'Specific examples of securing top-tier coverage for creative agencies or similar B2B services.', 'Your ability to balance strategic counsel with hands-on execution, especially in a lean team.', "Passion for storytelling and how you've turned agency culture or client work into media-worthy stories."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore Thinkingbox's recent award wins (e.g., from Cannes Lions or ADCC) to understand their creative strengths.
- → Read their blog and case studies to grasp their brand voice and storytelling style.
- → Identify key journalists covering Canadian creative agencies and their recent articles.
- → Review their leadership team's LinkedIn profiles to understand their backgrounds and priorities.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic PR resume without agency-specific examples or media relationship details.
- Focusing only on consumer PR when the role requires deep B2B/agency landscape expertise.
- Failing to demonstrate how you can operate both strategically and tactically in a lean environment.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!