Application Guide
How to Apply for Head of Public Relations - Thinkingbox
at Thinkingbox
🏢 About Thinkingbox
Thinkingbox is an award-winning independent agency group known for its creative excellence and collaborative culture. They value innovation and autonomy, making it an exciting place for PR leaders to build a function from the ground up.
About This Role
As Head of Public Relations, you will establish and lead a modern PR function, shaping the agency's reputation and driving thought leadership. This role is pivotal in securing meaningful media coverage and supporting business development, directly impacting the agency's growth and industry standing.
💡 A Day in the Life
A typical day might involve pitching a story about a new campaign to a key journalist, then meeting with the creative team to brainstorm thought leadership angles. You'd also review media coverage metrics and strategize with the business development team on upcoming proposals.
🚀 Application Tools
🎯 Who Thinkingbox Is Looking For
- Has deep media relationships across Canadian and North American outlets, with a proven ability to secure high-impact coverage in the agency/marketing space.
- Combines strategic thinking with hands-on execution—comfortable both crafting a PR strategy and writing press releases.
- Understands the agency landscape intimately, including competitors, trends, and key influencers.
- Can translate great work, people, and stories into compelling narratives that generate buzz and business leads.
📝 Tips for Applying to Thinkingbox
Tailor your resume to highlight specific PR campaigns for creative agencies, emphasizing measurable outcomes like coverage volume or lead generation.
In your cover letter, name-drop 2-3 media contacts you have strong relationships with and explain how you'd leverage them for Thinkingbox.
Include a portfolio or examples of thought leadership pieces you've placed for previous agencies.
Research Thinkingbox's recent award-winning projects and mention how you'd amplify them.
Show you understand the 'independent agency' value proposition versus holding companies.
✉️ What to Emphasize in Your Cover Letter
['Your experience building or revamping a PR function from scratch.', 'Specific examples of securing coverage for agency work (e.g., campaigns, awards).', "How you've supported business development through PR (e.g., contributed to new business wins).", "Your understanding of Thinkingbox's unique culture and creative work."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Review Thinkingbox's website and recent case studies to understand their creative work and client industries.
- → Read their blog or newsroom to see current thought leadership and media coverage.
- → Look up their leadership team on LinkedIn to understand their backgrounds and potential reporting structure.
- → Check industry publications like Adweek, Campaign, or The Globe and Mail for any recent articles about Thinkingbox.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Don't submit a generic PR resume—failing to show specific agency experience or media relationships.
- Avoid being too strategy-heavy without demonstrating hands-on execution ability.
- Don't overlook the business development aspect; this role is expected to drive revenue, not just coverage.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!