Application Guide
How to Apply for PPC Specialist (Google Ad Grants)
at Scale%20Army%20Careers
🏢 About Scale%20Army%20Careers
Scale Army Careers connects top global talent with mission-driven U.S. clients. This role supports a nonprofit that uses Google Ad Grants to amplify its impact, offering you the chance to drive meaningful change while working remotely with a purpose-driven team.
About This Role
As the PPC Specialist, you'll be the sole owner of a Google Ad Grants account, managing up to $40k/month in ad credits. Your work ensures compliance with Google's strict policies while maximizing conversions for a nonprofit, making every dollar count toward their mission.
💡 A Day in the Life
Start your day by reviewing account health alerts and checking for policy violations. Then, analyze performance data from the past 24 hours, adjust bids and keywords, and create new ad copy or landing pages to improve CTR. End the day by preparing a compliance report and planning optimizations for the next day.
🚀 Application Tools
🎯 Who Scale%20Army%20Careers Is Looking For
- Experienced in Google Ad Grants management, with a proven track record of maintaining 5%+ CTR and policy compliance.
- Available to work 9 AM - 5 PM CT (U.S. business hours) and based in LATAM, Africa, or Eastern Europe.
- Detail-oriented and proactive, able to audit campaigns for low-quality keywords, broken tracking, or policy violations.
- Data-driven with strong analytical skills, comfortable using Google Ads, Analytics, and conversion tracking to optimize performance.
📝 Tips for Applying to Scale%20Army%20Careers
Highlight specific Google Ad Grants experience in your resume, including metrics like CTR, conversion rates, and how you maintained compliance.
In your cover letter, mention your time zone and confirm availability for U.S. business hours (CT).
Provide examples of how you've handled policy violations or recovered a suspended account.
Showcase any experience with nonprofit marketing or mission-driven organizations.
Include a link to your LinkedIn profile or portfolio with case studies of Ad Grants campaigns.
✉️ What to Emphasize in Your Cover Letter
['Emphasize your expertise in Google Ad Grants compliance and optimization.', 'State your availability during U.S. business hours (CT) and your location in LATAM, Africa, or Eastern Europe.', 'Demonstrate passion for nonprofit missions and how your work can drive impact.', "Mention specific tools you've used (e.g., Google Ads Editor, Analytics, Tag Manager) and how you've improved campaign performance."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Review Google Ad Grants program policies (especially the 5% CTR rule, keyword quality, and website requirements).
- → Learn about the client's nonprofit mission and recent campaigns (if publicly available).
- → Understand common pitfalls in Ad Grants management (e.g., broad match keywords, low CTR).
- → Explore case studies of successful Ad Grants accounts for nonprofits.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Applying without confirming your ability to work U.S. business hours (CT) from your time zone.
- Ignoring the Ad Grants compliance aspect and treating it like a regular PPC role.
- Not providing specific metrics or examples of past Ad Grants success (e.g., CTR, conversions).
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Scale%20Army%20Careers!