Application Guide

How to Apply for Director, Grassroots Engagement

at Mozilla

🏢 About Mozilla

Mozilla Foundation is a non-profit that champions an open, accessible internet for all. Unlike many tech organizations, it is mission-driven and values community power over profit, making it an inspiring place for those passionate about digital rights and social impact.

About This Role

As Director of Grassroots Engagement, you will lead the strategy for engaging and retaining Mozilla's global base of small-dollar donors. This role directly fuels the foundation's advocacy and programs, ensuring the internet remains a public resource through community-powered fundraising.

💡 A Day in the Life

Your day might start reviewing email campaign performance from the previous day, then meeting with the team to discuss upcoming donor journeys. After lunch, you could analyze segmentation data with the analytics team, followed by a cross-functional call with advocacy to align on a new campaign. You'd end the day drafting a strategy for a year-end fundraising push.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Mozilla Is Looking For

  • Has 7+ years experience in grassroots fundraising, with a proven track record of growing donor bases and revenue through email and multi-channel campaigns.
  • Deeply understands supporter-centric engagement, including segmentation, personalization, and retention strategies for a multilingual, global audience.
  • Experienced in leading teams and collaborating across departments (e.g., advocacy, communications) to align fundraising with organizational goals.
  • Data-driven and skilled in using analytics tools to optimize campaign performance and report on KPIs like conversion rates and donor lifetime value.

📝 Tips for Applying to Mozilla

1

Highlight specific examples of scaling grassroots programs, including revenue growth percentages and donor retention rates.

2

Show your experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Mailchimp) and A/B testing for fundraising appeals.

3

Demonstrate familiarity with Mozilla's mission by referencing recent campaigns (e.g., Internet Health Report, advocacy for net neutrality).

4

Tailor your resume to emphasize cross-functional collaboration, especially with advocacy or communications teams.

5

Include a brief note on how you would engage a global, multilingual donor base, mentioning any language skills or cultural competency.

✉️ What to Emphasize in Your Cover Letter

["Your passion for Mozilla's mission and understanding of the importance of grassroots support in advancing internet health.", 'Concrete achievements in growing and nurturing a community of small-dollar donors through strategic email campaigns.', 'Your leadership style and experience managing teams focused on supporter experience and revenue performance.', 'How you would leverage data to inform strategy and continuously improve engagement and retention.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Mozilla's Internet Health Report and their recent advocacy campaigns (e.g., on data privacy, misinformation).
  • → Study Mozilla's donor journey: sign up for their newsletter, review their donation pages, and note the tone and calls-to-action.
  • → Research the Mozilla Foundation's funding model and how grassroots donations complement major gifts and grants.
  • → Learn about the broader Mozilla ecosystem (including the Corporation) and how the Foundation's work differs.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you turned around a declining email engagement or donor retention rate. What steps did you take?
2 How would you segment Mozilla's global supporter base to personalize messaging across languages and cultures?
3 What metrics do you consider most important for a grassroots program, and how would you report on them to leadership?
4 How do you balance revenue goals with maintaining authentic, mission-aligned communication with supporters?
5 Given Mozilla's non-profit status, how would you approach fundraising during a crisis or controversy related to the internet?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't reference Mozilla's specific mission or grassroots community.
  • Focusing only on revenue without demonstrating an understanding of supporter experience and long-term retention.
  • Ignoring the global, multilingual nature of the role—failing to address how you'll engage diverse audiences.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Mozilla!

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