Application Guide

How to Apply for Paid Media Manager (Contract)

at Movementstrategy

🏢 About Movementstrategy

Movement Strategy is a fully remote creative agency known for creating award-winning content for top brands like Netflix, Amazon, and Spotify. Their focus on collaboration and data-driven storytelling, especially in the creator economy, makes them a unique place for paid media professionals who want to work at the intersection of paid social and influencer marketing.

About This Role

This Paid Media Manager role involves leading creator-led paid social campaigns for a non-profit brand launch, with a heavy focus on TikTok and Meta. You'll own end-to-end campaign execution, from Ads Manager to collaborating with influencer teams, ensuring seamless integration of creator content into paid strategies. The role is impactful because you'll directly shape the launch of a new organization, leveraging cutting-edge TikTok features like Branded Mission and Spark Ads.

💡 A Day in the Life

You'd start your day checking campaign performance dashboards for TikTok and Meta, then join a stand-up with the influencer team to align on upcoming creator content. Mid-day might involve setting up new Spark Ads or Branded Mission campaigns, followed by a call with the client to present optimization recommendations. You'd wrap up by analyzing A/B test results and planning next day's adjustments.

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Interview Prep

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🎯 Who Movementstrategy Is Looking For

  • Has deep hands-on experience with TikTok Ads Manager and Meta Ads Manager, including advanced features like Spark Ads, Branded Mission campaigns, and creator amplification.
  • Thrives in a fast-paced, contract role with high ownership, making independent decisions within strategy and managing campaigns end-to-end.
  • Excels at collaborating with influencer/creator teams, understanding how to scale creator content through paid media while maintaining brand alignment.
  • Is MT or PT time zone based to align with the team's working hours, and is comfortable with a 40hr/week commitment from mid-May to end of Oct.

📝 Tips for Applying to Movementstrategy

1

Tailor your resume to highlight specific TikTok and Meta campaign examples with measurable results (e.g., CTR, ROAS, or engagement metrics).

2

In your cover letter, explicitly mention experience with TikTok Branded Mission campaigns and Spark Ads, as these are critical to the role.

3

Showcase any experience working with non-profits or cause-driven campaigns, as this role is for a new non-profit organization.

4

If possible, include a portfolio or case study of a creator-led paid social campaign you've managed, detailing the collaboration with influencer teams.

5

Mention your time zone (MT or PT) early in your application to show you meet the location requirement.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your expertise in TikTok and Meta paid social, especially creator amplification features like Spark Ads and Branded Mission.', 'Highlight your ability to work cross-functionally with influencer teams and own campaigns independently from strategy to execution.', 'Express enthusiasm for working on a non-profit brand launch, showing you understand the unique challenges and opportunities of cause-driven marketing.', 'Demonstrate your comfort with a contract role and a specific timeline (mid-May to end of Oct), proving you are available and committed.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review Movement Strategy's website and portfolio to understand their creative style and past campaigns for brands like Netflix and Amazon.
  • → Familiarize yourself with the latest TikTok ad features (Branded Mission, Spark Ads) and best practices for creator amplification.
  • → Research the non-profit sector on TikTok to understand audience behaviors and successful campaign examples.
  • → Look up Movement Strategy's company culture and remote work policies to align your answers with their values.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a TikTok campaign you managed from start to finish, including how you collaborated with creators.
2 How would you approach launching a new non-profit brand on TikTok and Meta with a limited budget?
3 Describe a time you had to make a data-driven decision to optimize a paid social campaign mid-flight.
4 How do you balance brand safety and creative freedom when amplifying creator content through paid media?
5 What metrics do you prioritize for a creator-led campaign versus a traditional brand campaign?
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⚠️ Common Mistakes to Avoid

  • Don't apply if you lack hands-on TikTok Ads Manager experience; generic social media management won't suffice.
  • Avoid vague claims like 'I know TikTok' without specific examples of campaigns you've run and results achieved.
  • Don't overlook the contract nature and timeline; ensure you are available for the full duration (mid-May to end of Oct) before applying.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Movementstrategy!

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