Application Guide

How to Apply for B2B Customer Lifecycle Marketing Manager, Integrated Marketing (12 months fixed-term)

at Khanacademy

🏢 About Khanacademy

Khan Academy is a mission-driven nonprofit on a mission to provide a free, world-class education for anyone, anywhere. Working here means you're directly supporting millions of learners and educators globally, with a strong focus on equity and personalized learning. The culture values impact over profit, making it a uniquely fulfilling place to apply your marketing skills.

About This Role

This 12-month fixed-term role is the engine behind retaining and growing Khan Academy's B2B school district customers. You'll own the full lifecycle—from onboarding new districts to driving renewals and expansions—through email, in-product, and integrated campaigns. It's a high-impact position where you'll directly influence the long-term success of educators and students nationwide.

💡 A Day in the Life

Start your day by reviewing performance metrics from yesterday's email sends and checking for any district-level support tickets. Mid-morning, you'll draft a new onboarding email series for an upcoming cohort, then hop on a Zoom with the Product Marketing team to align on a product launch campaign. After lunch, you'll analyze A/B test results from a renewal campaign and plan adjustments, then wrap up by updating campaign calendars and Slack updates.

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Interview Prep

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🎯 Who Khanacademy Is Looking For

  • A B2B marketer with 4+ years of experience, ideally in edtech, SaaS, or a mission-driven organization, who understands the school district buying cycle (e.g., procurement timelines, stakeholder dynamics).
  • A strong writer who can produce compelling, conversion-oriented copy for emails, newsletters, and landing pages, with a portfolio of examples that show measurable results (e.g., open rates, click-throughs, lead conversions).
  • Comfortable working as an individual contributor in a remote environment, with the ability to manage multiple campaigns simultaneously and meet tight deadlines without hand-holding.
  • Data-driven and analytical, using metrics to optimize lifecycle programs and A/B test messaging, but also empathetic to the needs of educators and administrators.

📝 Tips for Applying to Khanacademy

1

Tailor your resume to highlight B2B lifecycle marketing experience, especially with school districts or similar multi-stakeholder buyers (e.g., administrators, teachers, IT). Use specific numbers (e.g., 'increased renewal rates by 15%').

2

Include a portfolio of email/campaign copy that shows your writing style. Attach 2-3 examples of onboarding, engagement, or renewal emails you've written, with context on objectives and results.

3

In your cover letter, explicitly connect Khan Academy's mission to your own career goals. Mention if you've used Khan Academy personally or have a passion for education equity.

4

Demonstrate your ability to work independently by describing a time you owned a complex project from concept to execution with minimal supervision, especially in a remote setting.

5

Research Khan Academy's existing B2B offerings (e.g., Khan Academy Districts) and mention how you'd improve their lifecycle touchpoints in your application.

✉️ What to Emphasize in Your Cover Letter

["Passion for Khan Academy's mission and how your marketing skills can directly impact student outcomes and teacher support.", 'Proven experience in B2B lifecycle marketing, especially onboarding and retention, with specific metrics or case studies.', 'Your writing ability—mention a specific campaign where your copy drove engagement or conversions, and attach samples.', 'Comfort with remote work and ability to be a self-starter, owning the full lifecycle program independently.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Khan Academy Districts product page and blog posts to understand their value proposition for schools.
  • → Read Khan Academy's annual impact report to see how they measure success and the scale of their reach.
  • → Check out recent news about Khan Academy's AI tutor (Khanmigo) and how it might integrate into B2B offerings.
  • → Look at reviews from school district leaders on sites like G2 or EdSurge to understand pain points and successes.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would design a 12-month lifecycle program for a new school district customer, from onboarding to renewal.
2 Describe a time you used data to optimize an email campaign. What metrics did you look at, and what changes did you make?
3 How would you tailor messaging to both school district administrators (decision-makers) and classroom teachers (end-users)?
4 Tell me about a time you managed multiple campaigns with tight deadlines. How did you prioritize and stay organized?
5 Why Khan Academy? What do you know about our B2B offering and how it differs from competitors like IXL or Newsela?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't mention Khan Academy's mission or B2B focus—be specific.
  • Focusing only on B2C or consumer marketing experience without drawing parallels to B2B lifecycle and stakeholder complexity.
  • Ignoring the fixed-term nature of the role—acknowledge it and express enthusiasm for the project-based opportunity.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Khanacademy!

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