Application Guide

How to Apply for Senior Copywriter, Healthcare

at Fwd People

🏢 About Fwd People

FWD People is a fast-growing, senior-led agency that specializes in health and non-profit marketing, emphasizing innovation, excellence, and empathy. As a trusted strategic partner, they value forward-thinking individuals who can drive growth and foster positive change in complex industries like healthcare.

About This Role

As Senior Copywriter, Healthcare, you'll lead copy and content development for a major human health client, translating complex clinical information into consumer-friendly copy across various channels. Your work will directly impact how patients and providers understand critical health diagnostics, making this role both challenging and rewarding.

💡 A Day in the Life

A typical day might start with a team stand-up to align on priorities, followed by writing or revising copy for a social media campaign while incorporating feedback from medical reviewers. You'll likely have a client call to discuss messaging strategy, then spend the afternoon drafting an IVA script or collaborating with designers on website content.

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Interview Prep

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🎯 Who Fwd People Is Looking For

  • Experienced in healthcare copywriting, specifically with diagnostic or human health clients, and comfortable navigating regulatory requirements (e.g., FDA guidelines).
  • Able to distill complex scientific and clinical data into clear, compelling, and empathetic copy for diverse audiences (patients, HCPs, etc.).
  • Proficient in writing for multiple formats including paid social, IVA scripts, websites, and sales materials, with a strong portfolio demonstrating this range.
  • Autonomous and proactive, with excellent communication skills to collaborate with cross-functional teams and clients remotely.

📝 Tips for Applying to Fwd People

1

Tailor your portfolio to highlight healthcare diagnostic work, especially examples where you simplified clinical content for lay audiences.

2

In your resume, emphasize experience with regulated industries and specific channels like IVA scripts or paid social.

3

Write a cover letter that directly addresses how you handle the balance between creativity and regulatory constraints in healthcare copy.

4

Mention any experience working remotely and managing multiple workstreams with autonomy, as this role is remote and requires self-direction.

5

Research FWD People's recent campaigns or case studies in health/non-profit and subtly reference them in your application to show genuine interest.

✉️ What to Emphasize in Your Cover Letter

['Your ability to translate complex clinical information into consumer-friendly copy without losing accuracy.', 'Specific examples of healthcare copywriting that required regulatory compliance (e.g., FDA claims substantiation).', 'Your collaborative approach with cross-functional teams (creative, strategy, account) and client-facing communication skills.', "Why you are drawn to FWD People's mission of innovation, excellence, and empathy in health marketing."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review FWD People's website and blog to understand their tone, client work, and thought leadership in health marketing.
  • → Look up recent news or campaigns in human health diagnostics (e.g., from major diagnostic companies) to show industry awareness.
  • → Understand the regulatory landscape for health advertising (e.g., FDA guidelines for direct-to-consumer ads) to demonstrate expertise.
  • → Check FWD People's LinkedIn or Glassdoor for employee insights on company culture and remote work practices.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would approach writing a paid social ad for a new diagnostic test, considering both clinical accuracy and consumer appeal.
2 Describe a time you had to revise copy due to regulatory feedback. How did you handle it?
3 How do you prioritize tasks when managing multiple workstreams with tight deadlines?
4 What experience do you have with IVA (Interactive Voice Assistant) scripts? How is that different from other copywriting?
5 Why do you want to work at FWD People specifically, and how do you align with our values of innovation and empathy?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic portfolio without healthcare-specific examples, especially diagnostic or regulated content.
  • Ignoring the remote nature of the role—failing to mention your remote work setup or experience in your application.
  • Overemphasizing creativity without acknowledging the constraints of regulatory compliance and client approval processes.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Fwd People!

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