Marketing Director, Customer Lifecycle

• Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back across all products and geos.
• Lead the strategy and execution of sophisticated omnichannel campaigns (email, in-app, push, SMS, referral, etc.) mapped precisely to the customer journey stages.
• Define and own content-driven nurture and re-engagement strategies focused on driving activation, retention, and maximum Partner success.
• Establish a culture of rigorous A/B/MVT testing utilizing AI tools and propensity modeling to continuously optimize performance, conversion rates, and CLV.

This role empowers business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online, creating positive change by enabling their dreams and supporting their success.

• 10+ years of progressive marketing experience, with a minimum of 5+ years in a senior lifecycle or growth leadership role within a large-scale SaaS or subscription-based business.
• Deep, hands-on expertise across omnichannel platforms (email, in-app, push, SMS), with a strong preference for experience integrating AI/ML tools and paid media.
• Expert-level proficiency with leading Marketing Automation Platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and advanced CRM systems.
• Exceptional analytical skills; ability to derive strategic, actionable insights from complex large datasets and translate them into marketing strategies.

• Salary range: $151,200—$189,000 USD
• Health and welfare benefits including paid leave
• Generous paid time off policy
• Competitive benefits package that supports the health and well-being of you and your family
• Opportunities for career growth, stretch assignments, coaching, and professional development
• Hybrid work model combining remote work with office access for collaboration
• Culture of diversity and inclusion with educational programs