Application Guide
How to Apply for Director, Growth (São Paulo, BR)
at Blab
🏢 About Blab
B Lab is a nonprofit network transforming the global economy to benefit all people, communities, and the planet. As the organization behind the B Corp certification, it's a leader in using business as a force for good, offering a mission-driven culture and the opportunity to impact systemic change.
About This Role
As the Director of Growth, you will lead the development and execution of growth strategies to expand the adoption of B Lab's standards and certification, driving both mission impact and financial sustainability. You'll work at the intersection of strategy, marketing, sales, and operations, shaping how the organization scales its reach and revenue.
💡 A Day in the Life
As the Director of Growth, your day might start with a virtual check-in with your team spread across different regions, followed by analyzing growth metrics and market data. You could then meet with the marketing team to refine a campaign or with the standards team to align on messaging, and later, you might present a growth strategy to the executive team or collaborate with partners to expand B Corp's reach.
🚀 Application Tools
🎯 Who Blab Is Looking For
- Proven experience in senior growth or commercial leadership roles, ideally in a mission-driven organization or B Corp, with a track record of scaling revenue and market reach.
- Deep understanding of the B Corp movement and the certification process, with the ability to align commercial strategies with B Lab's values and standards.
- Strong strategic and analytical skills, capable of translating market insights into actionable growth plans and measuring their impact.
- Excellent leadership and cross-functional collaboration skills, able to work effectively with product, marketing, sales, and operations teams, and comfortable in a remote-first, global environment.
📝 Tips for Applying to Blab
Tailor your resume and cover letter to highlight your specific experience in driving growth within a social impact or sustainability context, not just generic commercial growth.
Demonstrate your knowledge of B Lab's standards and the B Corp movement by mentioning specific initiatives or challenges in your application.
Quantify your achievements: use metrics to show how you've successfully grown revenue, expanded market share, or increased adoption in previous roles.
Address the location requirement explicitly: confirm you are a resident of one of the listed locations and within commuting distance of the specified offices, and mention your work authorization.
Since the role is remote-first, emphasize your experience with remote collaboration tools and your ability to thrive in a distributed team environment.
✉️ What to Emphasize in Your Cover Letter
["Your passion for B Lab's mission and your understanding of the importance of scaling the B Corp movement.", 'Your specific experience in developing and executing growth strategies that balance mission and commercial sustainability.', 'Your leadership in cross-functional teams and your ability to drive alignment across marketing, sales, and product.', "Your familiarity with the B Corp certification process and how you've helped other organizations become B Corps or worked with certified B Corps."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Research B Lab's strategic plan and recent initiatives, such as the 'Theory of Change' and their 2030 goals.
- → Understand the B Corp certification process and the current trends in the B Corp community, including any recent controversies or challenges.
- → Look into B Lab's growth and marketing strategies, including their recent campaigns and partnerships.
- → Review the company's financial model and how it funds its operations, to understand the balance between mission and revenue.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Avoid a generic cover letter that doesn't mention B Lab or the specific role; show you've done your homework.
- Don't underestimate the importance of mission alignment; avoid focusing solely on financial growth without acknowledging the social impact aspect.
- Don't ignore the location and residency requirements; ensure your application clearly states you meet them, or you may be automatically disqualified.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!