Application Guide
How to Apply for Director, Growth (New York, NY)
at Blab
🏢 About Blab
B Lab is the nonprofit network behind the global B Corp movement, transforming the economy to benefit all people, communities, and the planet. Joining B Lab means being part of a mission-driven team that balances purpose with commercial acumen to drive systemic change.
About This Role
As Director of Growth, you will lead the function responsible for expanding the reach and adoption of B Lab's standards and certification, ensuring the organization's financial sustainability. You'll shape growth strategy, marketing, sales, and go-to-market efforts to convert demand into real-world impact, making this role pivotal to scaling the B Corp movement.
💡 A Day in the Life
Your day might start with a virtual check-in with your global team, followed by reviewing growth metrics and market data. You could then meet with the product team to align on new certification offerings, and later present a growth strategy update to the executive leadership, all while collaborating with marketing and sales to refine go-to-market campaigns.
🚀 Application Tools
🎯 Who Blab Is Looking For
- Proven experience in senior growth leadership, with a track record of developing and executing successful growth strategies in mission-driven or commercial organizations.
- Strong commercial acumen and understanding of marketing, sales, and go-to-market dynamics, ideally within a B2B or certification context.
- Excellent cross-functional collaboration skills, able to work with product, standards, and customer experience teams to align market needs with organizational priorities.
- Resident of one of the specified locations (Netherlands, U.K., Brazil, Pennsylvania, New York, or D.C.) and within commuting distance of the respective office.
📝 Tips for Applying to Blab
Tailor your resume and cover letter to highlight specific growth achievements, such as revenue growth, market expansion, or successful product launches, with quantifiable results.
Demonstrate your alignment with B Lab's mission by referencing specific B Corp companies or initiatives you admire, and explain how your work has contributed to social or environmental impact.
Since the role is remote-first but location-bound, clearly state your residency and commuting ability in your application to show you meet the requirements.
Research B Lab's current standards and certification process, and mention any ideas you have for expanding reach or adoption in your cover letter.
Use the application portal on B Lab's Careers page, and ensure you select the correct role and location to avoid being overlooked.
✉️ What to Emphasize in Your Cover Letter
["Your passion for using business as a force for good and how it aligns with B Lab's mission.", "Your experience in driving growth strategies, with specific examples of how you've scaled adoption or revenue in previous roles.", 'Your ability to work cross-functionally and influence stakeholders, as the role requires collaboration across multiple teams.', 'Your understanding of the B Corp movement and the importance of maintaining standards integrity while growing the movement.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Familiarize yourself with B Lab's strategic plan and recent initiatives, such as the 'B Corp Climate Collective' or 'B Lab Global' partnerships.
- → Read about the B Corp certification process and the recently updated Standards, to understand the product offerings.
- → Look into B Lab's organizational structure, including the Growth function and how it interacts with other teams like Standards Solutions.
- → Review case studies or success stories of B Corps to understand the value proposition you'll be selling.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Don't submit a generic application; B Lab is mission-driven, and they'll quickly spot a lack of genuine interest in their cause.
- Avoid focusing solely on profit metrics without connecting them to impact; B Lab cares about sustainable growth that serves the mission.
- Don't ignore the location requirements; applications from unapproved locations will be immediately disqualified, so double-check your eligibility.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!