Application Guide

How to Apply for Investment Associate

at PULA

🏢 About PULA

PULA is unique as a mission-driven insurtech company specifically focused on empowering 4.9 million smallholder farmers in developing regions with climate-resilient agricultural insurance through technology. Unlike traditional financial firms, PULA combines deep social impact with commercial rigor, offering the chance to work on innovative financial products that directly address climate vulnerability in emerging markets.

About This Role

As an Investment Associate at PULA, you'll lead end-to-end commercial and financial evaluations of prospective 'Xcelerator' companies, conducting hands-on due diligence similar to private equity processes. This role is impactful because your recommendations directly influence which agricultural technology companies receive support to scale solutions for smallholder farmers, directly advancing PULA's mission of climate resilience.

💡 A Day in the Life

A typical day involves analyzing financial models of agricultural technology startups, conducting virtual due diligence calls with founder teams across different time zones, and preparing investment memos that assess commercial viability and alignment with PULA's mission. You'll collaborate remotely with team members to challenge assumptions about growth projections and unit economics while ensuring recommendations support climate resilience for smallholder farmers.

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🎯 Who PULA Is Looking For

  • Has 5-7 years in private equity, corporate M&A, or transaction advisory with experience interrogating financial statements rather than relying on polished reports
  • Possesses strong commercial acumen combined with formal finance/accounting qualifications (CFA, ACA, ACCA, or relevant degree) enabling deep analysis of unit economics and cost structures
  • Demonstrates ability to engage directly with founders to challenge assumptions while assessing management capability in early-stage agricultural technology companies
  • Has experience operating in small, fast-paced environments and can prepare investment-style memos that support go/no-go decisions at senior leadership level

📝 Tips for Applying to PULA

1

Quantify your experience with specific examples of financial statement reconstruction and due diligence processes from private equity or M&A roles

2

Demonstrate understanding of PULA's dual mission by highlighting both commercial rigor and social impact experience in your application materials

3

Prepare a brief analysis of how you would evaluate an agricultural technology company's revenue model and unit economics for smallholder farmer markets

4

Show remote work proficiency by highlighting experience with distributed due diligence processes and virtual management team engagements

5

Tailor your resume to emphasize hands-on financial analysis experience rather than just deal execution or advisory roles

✉️ What to Emphasize in Your Cover Letter

['Specific examples of conducting deep-dive financial analysis on early-stage companies, particularly in emerging markets or agricultural sectors', 'Experience engaging directly with founders and management teams to test assumptions during due diligence processes', "Understanding of PULA's mission to empower smallholder farmers and how your financial skills contribute to climate resilience", 'Demonstrated ability to prepare investment recommendations that influenced senior leadership decisions']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → PULA's Xcelerator program and the types of agricultural technology companies they typically support
  • → The challenges smallholder farmers face in emerging markets regarding climate resilience and insurance access
  • → Agricultural insurance models and technologies in developing regions
  • → PULA's leadership team and their backgrounds in both finance and social impact

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would rebuild and interrogate the financial statements of an agricultural technology company serving smallholder farmers
2 Describe your approach to assessing management capability when engaging directly with founders of early-stage companies
3 How would you evaluate the unit economics and scalability of a revenue model targeting 4.9 million smallholder farmers?
4 Share an example of an investment recommendation you prepared that required challenging the narrative presented by management
5 How do you balance commercial rigor with social impact considerations when evaluating prospective companies for investment?
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⚠️ Common Mistakes to Avoid

  • Focusing only on large corporate M&A experience without demonstrating ability to work in small, hands-on environments
  • Overemphasizing deal execution while underemphasizing financial analysis and due diligence capabilities
  • Failing to demonstrate understanding of PULA's specific mission beyond generic interest in impact investing

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to PULA!

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