Application Guide
How to Apply for HR Business Lead - North West and Scotland
at STILL
🏢 About STILL
STILL is the market leader in custom intralogistics solutions, specializing in electric forklifts and warehouse systems. The company stands out for its engineering excellence and tailored solutions for complex material handling challenges. Working at STILL offers the opportunity to be part of a technically advanced organization with a strong European heritage in industrial equipment.
About This Role
As HR Business Lead for North West and Scotland, you'll implement people strategies across regional business units in a sales/service and engineering environment. This role translates corporate HR strategy into actionable plans while coaching managers on leadership and complex employee relations cases. Your work directly impacts operational performance in a technical, unionized workforce across multiple UK locations.
💡 A Day in the Life
A typical day involves analyzing regional HR metrics in Workday, coaching a site manager in Scotland on a performance issue, developing people plans aligned with sales targets, and collaborating with engineering teams on talent development. You'll balance strategic planning with hands-on employee relations cases across multiple locations.
🚀 Application Tools
🎯 Who STILL Is Looking For
- Has 5+ years HR experience in sales/service or engineering environments with strong employee relations expertise, particularly with trade unions
- Demonstrates strategic thinking with proven ability to translate business priorities into HR deliverables in multi-site operations
- Possesses advanced system skills in Workday, Excel, and process mapping tools like Visio for HR analytics and process improvement
- Shows exceptional influencing skills to build relationships quickly across technical teams, sales staff, and senior leadership
📝 Tips for Applying to STILL
Highlight specific experience with trade unions and employee relations in technical or industrial settings, not just general HR experience
Quantify your impact on business outcomes in previous roles, especially how HR initiatives improved sales or service performance
Mention familiarity with intralogistics, warehouse operations, or industrial equipment sectors to show industry understanding
Include examples of implementing HR systems like Workday in multi-site operations, particularly in the UK context
Demonstrate how you've coached technical managers on leadership - provide specific examples from engineering or sales environments
✉️ What to Emphasize in Your Cover Letter
['Your experience implementing people strategies in unionized, technical environments (specifically sales/service or engineering)', 'Examples of translating business priorities into HR deliverables that improved regional business unit performance', "How you've successfully coached non-HR managers on complex employee cases and leadership development", "Your understanding of STILL's business model and how HR supports custom intralogistics solutions"]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → STILL's product portfolio and recent projects in intralogistics solutions
- → The company's presence in North West England and Scotland - locations, size of operations
- → Industry trends in electric forklifts and warehouse automation
- → STILL's company culture and values from their website and employee reviews
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Applying with only generic HR experience without technical/sales/service environment background
- Failing to demonstrate understanding of unionized workforce dynamics
- Not showing how HR initiatives connect to business outcomes in cover letter or resume
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!