Application Guide

How to Apply for Head of Sales, US

at Choco

🏢 About Choco

Choco is revolutionizing the restaurant supply chain by digitizing communication between restaurants and suppliers, directly tackling food waste and sustainability challenges. Their mission-driven approach combines technology with real-world impact, making them a compelling choice for sales leaders who want to sell solutions that matter beyond just revenue.

About This Role

As Head of Sales, US, you'll lead a team of 6 Account Executives in selling Choco's platform to mid-market and upper mid-market restaurants and suppliers, focusing on outbound sales motions. This role is impactful because you'll directly contribute to reducing food waste and improving sustainability in the restaurant industry while scaling Choco's US presence.

💡 A Day in the Life

A typical day might start with reviewing pipeline data and metrics with your team, followed by 1:1 coaching sessions to refine deal strategies based on customer challenges. You'd likely spend afternoons modeling consultative sales calls, collaborating on outbound campaigns, and analyzing performance to adjust the sales rhythm for skill development.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Choco

Interview Prep

Practice questions for this role

🎯 Who Choco Is Looking For

  • A frontline sales manager with 3+ years of experience leading mid-market teams, who started as an individual contributor and understands the grind of outbound sales.
  • Has a proven track record of selling to upper mid-market customers (e.g., restaurant chains or large suppliers) and delivering predictable, consistent performance across segments.
  • Highly goal-driven and resilient, with a belief that disciplined, data-driven execution (not just hustle) fuels results, balancing strategic planning with hands-on deal coaching.
  • Excels at consultative selling, able to diagnose customer challenges in supply chain inefficiencies and connect Choco's solutions to measurable outcomes like reduced waste or cost savings.

📝 Tips for Applying to Choco

1

Tailor your resume to highlight specific experience leading outbound-focused sales motions in mid-market/upper mid-market segments, quantifying results (e.g., 'grew team revenue by X% through structured outbound pipelines').

2

In your application, explicitly mention Choco's mission around reducing food waste and sustainability—show you've researched their impact and can align sales strategies with it.

3

Provide examples of how you've built high-quality pipelines grounded in customer value (not just volume), such as case studies where you focused on long-term client outcomes over quick wins.

4

Demonstrate your hands-on management style by describing how you've conducted deal reviews or 1:1 coaching to develop reps' consultative selling skills.

5

If possible, reference Choco's tech or industry trends (e.g., digitizing supply chains) to show you understand the niche they operate in.

✉️ What to Emphasize in Your Cover Letter

['Your experience leading outbound sales teams in mid-market/upper mid-market segments, with specific metrics on performance predictability.', "How you've modeled consultative selling to connect solutions to customer outcomes, ideally in supply chain or sustainability contexts.", 'Your ability to balance strategic thinking (e.g., building sales rhythms) with hands-on execution (e.g., deal coaching).', "Why Choco's mission to reduce food waste resonates with you and how you'd leverage it in sales conversations."]

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Choco's specific impact metrics on food waste reduction and sustainability—check their blog or press releases for data.
  • → The restaurant supply chain industry: key pain points (e.g., communication inefficiencies, waste) and how digitization addresses them.
  • → Choco's competitors or similar platforms (e.g., in food tech) to understand their unique value proposition.
  • → Recent news about Choco's growth, funding, or US expansion to show you're informed on their trajectory.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you built and managed a high-quality pipeline focused on customer value over volume. What metrics did you use?
2 How do you coach Account Executives on consultative selling, especially when diagnosing challenges in supply chain or restaurant operations?
3 Walk through your approach to creating a structured sales rhythm for skill development and collaboration in a remote team.
4 Choco sells to both restaurants and suppliers—how would you tailor sales strategies for these different upper mid-market segments?
5 Discuss a resilient moment where disciplined work ethic led to results despite setbacks, and how you instill this in your team.
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing solely on sales volume or generic management experience without tying it to outbound motions or mid-market/upper mid-market segments.
  • Neglecting to mention Choco's mission—appearing indifferent to sustainability or food waste reduction could signal poor cultural fit.
  • Overemphasizing strategic vision without concrete examples of hands-on execution, like deal reviews or team coaching.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Choco!

← Back to Job Listing Apply Now →