Head of Sales UK&I

• Lead and coach a team of 4 AEs (plus dotted-line to 2 SDRs) to win and grow key distributor accounts
• Build repeatable outbound motions that drive velocity, larger deals, and early multi-product adoption
• Sell into real businesses — often family-owned, relationship-driven, and complex to navigate
• Partner with SDRs, marketing, and product to generate pipeline and remove ERP blockers
• Establish team rituals, elevate sales execution, and shape the UK go-to-market motion
• Be a sparring partner to leadership — bringing market insights and pushing strategic growth

Choco's mission is to enable the global food system to become sustainable by optimizing the way food is sold, ordered, distributed, and financed, helping the industry operate waste-free and efficiently.

• Proven track record as a top AE turned sales leader, with 3+ years managing small, high-output teams
• Built outbound-first teams — you don’t wait for pipeline, you generate it
• Led mid-market cycles with complex buyers, short timelines, and growing deal sizes
• Deep understanding of selling into owner-led, offline industries — you know how real businesses buy
• Hands-on coach and systems thinker — you build structure, not just pressure
• Your team trusts you: you bring clarity, empathy, and high standards
• Based in London and ready to lead from the front — in the room, not from the sidelines

• Real ownership from day one — this isn’t a handover, it’s a build
• Fast track to enterprise leadership or future verticals (ads, manufacturers, etc.)
• Elite enablement: Command of the Message, strategic coaching, RevOps support
• A mission with global scale — digitizing the food system across Europe and the US

Choco is on a mission to enable the global food system to become sustainable by optimizing the way food is sold, ordered, distributed, and financed. Their AI-focused software connects distributors with their customers to operate waste-free and efficiently.