Application Guide

How to Apply for Head of Sales, Northern Europe

at Renewable Energy Systems

🏢 About Renewable Energy Systems

Renewable Energy Systems is a global leader in clean energy, with a bold plan to add 22 GW of new capacity in the next five years. This rapid expansion offers unparalleled opportunities for career growth and impact in the fight against climate change. Joining means being part of a mission-driven team that is shaping the future of energy in Northern Europe.

About This Role

As Head of Sales, Northern Europe, you will lead business development for Asset Management (AM) services across the region, directly contributing to the company's ambitious growth targets. Your work will involve crafting and executing sales strategies, building key client relationships, and overseeing the full sales cycle from lead to contract. This role is critical to expanding Renewable Energy Systems' footprint in one of the world's most important renewable energy markets.

💡 A Day in the Life

Your day might start with a virtual check-in with the Regional AM Director to align on pipeline priorities, followed by a call with a potential client in Denmark to discuss their asset performance needs. Afternoon could involve reviewing a tender proposal with your sales team, then preparing a presentation for a wind farm operator in the UK. You'll also analyze market intelligence to identify new opportunities and follow up on active negotiations.

🚀 Application Tools

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Interview Prep

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🎯 Who Renewable Energy Systems Is Looking For

  • Proven track record in B2B sales of services, specifically within the wind, solar, or storage sectors, with a deep understanding of AM client needs and competitor landscapes.
  • Strong experience in managing complex tenders and proposals, including financial analysis, risk assessment, and contract negotiation within approval limits.
  • Strategic thinker with the ability to develop and execute regional business development plans that align with global objectives and deliver measurable revenue growth.
  • Excellent relationship-building skills, capable of engaging C-level executives and presenting compelling value propositions to secure long-term partnerships.

📝 Tips for Applying to Renewable Energy Systems

1

Tailor your CV to highlight specific achievements in renewable energy AM sales, such as contract values won, revenue growth, or market share expansion in Northern Europe.

2

In your cover letter, explicitly connect your experience to the 22 GW growth plan, showing how you can drive the required sales pipeline.

3

Research the company's current AM portfolio in Northern Europe and mention specific opportunities or gaps you could address.

4

Quantify your successes: use metrics like 'increased contract value by X%' or 'secured Y MW of AM contracts' to demonstrate impact.

5

Showcase your knowledge of the region's regulatory and market dynamics (e.g., UK CfD, Nordic support schemes) to prove local expertise.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your direct experience in wind/solar/storage AM sales and your understanding of the client landscape.', 'Highlight your ability to manage the full sales cycle, from lead generation to contract negotiation, with examples of complex deals closed.', "Demonstrate strategic alignment with the company's growth targets by outlining how you would contribute to the 22 GW goal in Northern Europe.", 'Show your leadership in mentoring or coordinating regional sales teams to achieve collective targets.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review the company's latest annual report and press releases on their 22 GW expansion plans and specific projects in Northern Europe.
  • → Study the company's current AM service offerings and compare them with competitors in the region (e.g., Vestas, Siemens Gamesa).
  • → Understand the key regulatory frameworks and subsidy schemes in the UK and other Northern European markets that impact AM demand.
  • → Research the company's corporate culture, values, and recent news about leadership changes or strategic partnerships.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you developed and executed a regional sales strategy that achieved significant growth. What was your approach?
2 How do you stay updated on the wind/solar/storage AM market in Northern Europe, and how would you use that knowledge to identify new opportunities?
3 Walk me through your process for managing a complex tender from initial enquiry to contract signature, including risk assessment and negotiation.
4 How would you build and maintain relationships with key AM clients in the region, especially in a remote working environment?
5 Given our target to add 22 GW globally, how would you prioritize opportunities in Northern Europe to meet annual revenue and profit targets?
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⚠️ Common Mistakes to Avoid

  • Avoid a generic sales resume; this role requires specific renewable energy AM experience, so highlight that prominently.
  • Do not overlook the remote aspect; demonstrate your ability to manage a team and clients virtually with concrete examples.
  • Don't underestimate the importance of contract negotiation and risk management; be ready to discuss your experience in detail.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Renewable Energy Systems!

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