Application Guide

How to Apply for Head of Sales

at Electra

🏢 About Electra

Electra is accelerating electric vehicle adoption by building a vast, high-speed charging network across Europe, positioning itself at the forefront of the EV infrastructure revolution. The company uniquely focuses on the metals supply chain critical for EV batteries, specifically targeting ECI metal, cathode active materials, and environmental attribute certificates (EACs), making it a key enabler in the sustainable mobility ecosystem.

About This Role

As Head of Sales at Electra, you will develop and execute strategic sales plans to acquire and retain customers in the metals sector, specifically targeting ECI metal for battery applications and EACs. This role is impactful because you'll drive market share growth and profits by leveraging your expertise in iron and steel metallics to support the EV charging infrastructure expansion across Europe.

💡 A Day in the Life

A typical day involves collaborating with the CCO and Head of GTM Strategy to refine sales plans for ECI metal and EAC segments, conducting quarterly sales meetings with the team, and engaging with potential industrial customers in steel and casting markets to drive new acquisitions. You'll also analyze market trends in iron and steel metallics to inform strategic decisions and work with technical teams to align sales approaches with Electra's EV charging infrastructure goals.

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Interview Prep

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🎯 Who Electra Is Looking For

  • 10+ years of progressive sales experience in the metals sector, with a proven track record selling to industrial customers in steel and casting markets
  • 6+ years in senior sales leadership, overseeing commercial teams and driving strategic growth initiatives with a 'hunter mentality' for new customer acquisition
  • Extensive expertise in iron and steel metallics, including scrap and pig iron, with specific knowledge of ECI metal applications for battery cathode active materials
  • Strong collaborative skills to work effectively with the CCO, Head of GTM Strategy, Head of Technical Marketing, and technical/business teams on sales and market strategies

📝 Tips for Applying to Electra

1

Quantify your achievements in metals sector sales with specific metrics (e.g., 'increased market share by X% in steel casting markets' or 'secured $Y in new contracts for industrial customers')

2

Highlight any experience with environmental attribute certificates (EACs) or sustainable materials in your resume, as this is a key segment for Electra

3

Demonstrate your 'hunter mentality' by describing specific strategies you've used to acquire new customers in competitive industrial markets

4

Tailor your application to show how your metals expertise connects to EV battery supply chains, particularly cathode active materials

5

Research and reference Electra's European charging network expansion in your materials to show genuine interest in their mission

✉️ What to Emphasize in Your Cover Letter

['Your specific experience in the metals sector, particularly with ECI metal, scrap, pig iron, and industrial customers in steel/casting markets', "Examples of strategic sales plans you've developed and executed that resulted in market share growth and profit increases", "How you've successfully collaborated with C-level executives and cross-functional teams (like technical marketing) to drive sales initiatives", 'Your understanding of how metals supply chains support EV battery production and charging infrastructure']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Electra's current charging network locations and expansion plans across Europe
  • → The role of ECI metal, cathode active materials, and EACs in EV battery production and sustainability
  • → Competitors in the EV charging infrastructure space and how Electra differentiates itself
  • → Recent news about Electra's partnerships, funding, or technological developments

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe your experience developing and executing sales strategies for ECI metal or similar materials in industrial markets
2 How would you approach acquiring new customers for cathode active materials and EACs in the evolving EV landscape?
3 Share examples of how you've worked with technical teams and marketing to develop market strategies in the metals sector
4 What metrics do you use to measure sales team performance and growth initiatives in industrial sales?
5 How do you stay informed about trends in iron and steel metallics, and how would you apply this knowledge at Electra?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic sales resume without highlighting specific metals sector experience (especially iron/steel metallics)
  • Failing to connect your experience to EV battery supply chains or sustainable materials
  • Not demonstrating a 'hunter mentality' or providing examples of new customer acquisition in industrial markets

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Electra!

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