Application Guide
How to Apply for Head of Marketing (Zero-to-One, AI-Native)
at Verdigris
🏢 About Verdigris
Verdigris is pioneering AI-driven energy optimization through smart sensor technology, targeting commercial and industrial facilities to reduce carbon footprints and operational costs. Unlike traditional energy management companies, they combine hardware sensors with proprietary AI algorithms to provide real-time, actionable insights for sustainability. Working here means building marketing foundations for a product that directly contributes to environmental impact while operating at the intersection of IoT, AI, and cleantech.
About This Role
As Head of Marketing (Zero-to-One, AI-Native), you'll architect the entire GTM foundation from scratch—defining canonical messaging, building evidence libraries, and designing demand programs for a technical B2B product. This role is impactful because you'll establish the marketing DNA for Verdigris's AI-native platform, directly influencing how enterprise buyers understand and adopt their energy optimization technology during a critical growth phase.
💡 A Day in the Life
A typical day involves collaborating with product and sales teams to refine core messaging based on customer feedback, then updating canonical GTM documents in a CMS. You might design a new ROI calculator for a target industry, review automated content updates, and plan a thought leadership campaign around AI-driven sustainability—all while using AI coding tools to streamline content ops and attribution tracking.
🚀 Application Tools
🎯 Who Verdigris Is Looking For
- Has 6–12 years in B2B marketing with deep product marketing experience, specifically in zero-to-one or early-scale environments (not just scaling existing functions)
- Possesses hands-on experience with technical/infrastructure-adjacent products (e.g., IoT, SaaS platforms, developer tools, or energy tech) and can translate complex capabilities into buyer outcomes
- Demonstrates a builder mentality with concrete examples of creating playbooks, messaging architectures, or content ops systems from scratch, not just optimizing existing ones
- Is a systems thinker who can articulate how they've managed canonical vs. derived content, automated updates, and implemented tools like CMS for attribution
📝 Tips for Applying to Verdigris
Highlight specific zero-to-one marketing experiences in your resume—quantify how you built foundational assets (e.g., 'Created first ICP framework for X product, leading to Y% increase in qualified leads')
Showcase familiarity with AI coding environments like Claude Code or Cursor by mentioning how you've used similar tools for content generation, automation, or data analysis in past roles
Tailor your portfolio to include samples of canonical GTM documents you've built (e.g., messaging architectures, ROI calculators, sales enablement assets) rather than just campaign metrics
Research Verdigris's existing content (blog, case studies) and note gaps in their evidence library—suggest how you'd address these in your application
Emphasize your experience with technical products by explaining how you've marketed complex offerings (e.g., APIs, sensor hardware) to non-technical buyers in past roles
✉️ What to Emphasize in Your Cover Letter
['Describe a specific zero-to-one marketing project you led, detailing how you established canonical messaging and governance processes from scratch', "Explain your experience with technical/infrastructure products and how you'd translate Verdigris's AI and sensor capabilities into buyer-centric outcomes for facility managers or sustainability officers", "Demonstrate your systems thinking by outlining how you'd structure their content ops—differentiating canonical sources, derived assets, and automation workflows", "Mention your familiarity with AI tools and how you'd leverage them for content generation, attribution modeling, or demand program design at Verdigris"]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Study Verdigris's existing case studies and website content—identify gaps in their evidence library (e.g., ROI proof points for specific industries) and how you'd address them
- → Research the commercial/industrial energy management market, including competitors like GridPoint or Schneider Electric, to understand key buyer pain points and messaging opportunities
- → Explore Verdigris's AI and sensor technology—understand how their hardware and software integration works to speak knowledgeably about product capabilities
- → Review their blog and thought leadership to assess their current market positioning and identify areas where you could enhance their narrative
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing solely on campaign metrics or brand marketing without demonstrating experience building foundational GTM assets from scratch
- Using generic marketing jargon without tying it to Verdigris's specific context (e.g., discussing 'growth hacking' without mentioning how it applies to energy tech or AI-native products)
- Overemphasizing experience with scaled marketing teams or mature products without highlighting zero-to-one builder projects
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!