Application Guide

How to Apply for Head of Market Development & Specification, North America

at CarbonCure Technologies

🏢 About CarbonCure Technologies

CarbonCure Technologies is a climate tech pioneer uniquely positioned at the intersection of construction and carbon removal, with a mission to reduce 500 megatonnes of CO2 emissions annually by revolutionizing concrete. Unlike generic sustainability companies, they embed captured CO2 directly into concrete, creating a permanent storage solution and a stronger product, making them a leader in the decarbonization of the built environment. Working here means directly contributing to a scalable, measurable climate solution within a critical, hard-to-abate industry.

About This Role

This role is the strategic linchpin for market entry in North America, responsible for creating upstream demand and securing the regulatory approvals that allow CarbonCure's technology to be specified in major infrastructure projects. It involves directly shaping markets by influencing DOTs, engineers, and specifiers to adopt new standards, thereby 'pulling' CarbonCure into projects before bidding begins. Your success directly accelerates the adoption of low-carbon concrete at a national scale, turning project wins into systemic change.

💡 A Day in the Life

A typical day might involve a morning virtual meeting with a state DOT materials engineer to discuss test data and the path to specification approval, followed by researching and drafting a submittal package for a different jurisdiction. The afternoon could be spent strategizing with a CarbonCure sales lead on an upcoming major project, identifying the key specifiers to influence, and then attending a virtual industry webinar to network with engineers from large firms like AECOM or Jacobs.

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🎯 Who CarbonCure Technologies Is Looking For

  • A seasoned professional with 10+ years in infrastructure/construction materials, possessing a deep, pre-existing network within state DOTs, regulatory bodies, and top engineering firms (e.g., AECOM, WSP).
  • Has a proven track record of successfully shepherding new materials or technologies through complex approval processes and into official specifications, not just selling to end-users.
  • Combines strong technical aptitude (can discuss ASTM standards, mix designs, and performance data) with exceptional relationship-building skills to influence specifiers and owners.
  • Is a strategic market-shaper who thinks in terms of creating demand 'pull' through specifications, not just responding to immediate 'push' sales opportunities.

📝 Tips for Applying to CarbonCure Technologies

1

Quantify your experience with DOTs/regulatory approvals: Instead of 'worked with DOTs,' specify 'led the submittal process for Product X that achieved approval in 3 state DOTs, resulting in its inclusion in standard specs Y and Z.'

2

Tailor your resume to highlight 'specification' and 'standard inclusion' achievements over general sales metrics; frame past roles in terms of market development and upstream influence.

3

Demonstrate knowledge of CarbonCure's specific technology and value proposition (e.g., mention their partnership with concrete producers, the CO2 mineralization process, or their Ready Mix and Cement products).

4

In your application materials, use language from the job description like 'upstream demand,' 'project lifecycle,' and 'ecosystem' to show direct alignment with their strategic goals.

5

Highlight any experience in the 'infrastructure ecosystem' by naming specific types of stakeholders you've engaged (e.g., municipal authorities, large developers like Turner Construction, engineering firms like AECOM).

✉️ What to Emphasize in Your Cover Letter

['Open with a clear statement of your understanding of their mission to decarbonize concrete and how this role is critical to creating systemic, specification-driven demand.', 'Provide a specific, concise example of a time you successfully influenced a specification change or secured a regulatory approval for a new material or technology in the infrastructure space.', "Explain your strategy for building relationships within the complex North American infrastructure ecosystem and how you would partner with CarbonCure's sales team to convert approvals into lasting partnerships.", "Express why CarbonCure's specific technology (permanent CO2 storage in concrete) and market position excite you, showing you've done your homework beyond the job ad."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Deep dive into CarbonCure's specific product lines (Ready Mix, Cement, etc.) and their technical documentation or case studies to understand the value proposition for different stakeholders.
  • → Research their key partnerships (e.g., with concrete producers like Thomas Concrete, technology partners, or industry groups like the Global Cement and Concrete Association) to understand their market position.
  • → Investigate recent news about policy shifts affecting low-carbon concrete, such as the Federal Buy Clean Initiative or specific state DOT low-carbon procurement programs, to understand the regulatory landscape.
  • → Review the backgrounds of CarbonCure's leadership team on LinkedIn to understand company culture and strategic focus areas.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 "Walk us through your most complex experience securing a material approval or specification inclusion with a state DOT. What were the key hurdles and how did you overcome them?"
2 "How would you map and prioritize the key stakeholders (DOTs, engineers, contractors, owners) in a target region to build a market development strategy for CarbonCure?"
3 "CarbonCure creates demand 'pull.' Describe a past initiative where you created upstream demand that pulled a product into projects, rather than just responding to an RFP."
4 "How would you explain the technical and environmental benefits of CarbonCure's CO2 mineralization process to a skeptical, technically-minded state materials engineer?"
5 "Describe how you would partner with a CarbonCure sales executive on a major project. Where would your responsibilities (specifications/standards) end and theirs (commercial/relationship) begin?"
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⚠️ Common Mistakes to Avoid

  • Presenting yourself primarily as a downstream salesperson focused on closing individual deals, rather than as a market developer who shapes specifications to create long-term demand.
  • Having only generic sustainability passion without demonstrating specific, actionable knowledge of the construction materials industry, DOT processes, or concrete technology.
  • Failing to articulate a clear, strategic approach to building relationships within the complex 'ecosystem' of infrastructure, showing a lack of understanding of the multi-stakeholder sales cycle.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to CarbonCure Technologies!

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