Application Guide

How to Apply for Head of Growth Marketing

at The Upright Project

🏢 About The Upright Project

The Upright Project is unique as it quantifies net company impact for fact-based, climate-conscious decision-making, blending data science with sustainability. Working here means contributing to a mission-driven company that helps businesses and investors make better environmental choices through rigorous impact measurement.

About This Role

As Head of Growth Marketing, you'll own and execute Upright's growth marketing strategy end-to-end, focusing on AI-driven experiments and data analytics to drive user acquisition and engagement. This role is impactful because you'll directly shape how the company scales its reach to promote climate-conscious business decisions globally.

💡 A Day in the Life

A typical day involves analyzing performance data from recent campaigns, designing and launching AI-driven growth experiments, and collaborating with marketing, product, and sales teams to optimize strategies. You might also spend time managing HubSpot workflows, ensuring data cleanliness, and creating content that aligns with Upright's mission-driven messaging.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for The Upright Project

Interview Prep

Practice questions for this role

🎯 Who The Upright Project Is Looking For

  • Has 5+ years of proven experience in growth marketing, ideally in SaaS, tech, or high-growth B2B/B2C environments, with a track record of scaling user acquisition.
  • Demonstrates strong data-driven decision-making skills, with expertise in performance analytics, A/B testing, and tools like HubSpot for marketing automation and CRM management.
  • Is autonomous and agile, able to multitask and own growth initiatives from ideation to execution, with a test-and-learn mindset for exploring new tools and content formats.
  • Possesses excellent written and verbal communication in English, with attention to detail for creating high-quality, impactful marketing materials aligned with Upright's mission.

📝 Tips for Applying to The Upright Project

1

Highlight specific examples of AI-driven growth experiments you've run, including tools used and measurable outcomes (e.g., conversion rate improvements).

2

Tailor your resume to emphasize experience with HubSpot or similar marketing automation platforms, showcasing how you've maintained clean, useful data.

3

Include metrics in your application that demonstrate your ability to optimize campaigns based on data analytics, such as ROI, CAC, or engagement rates.

4

Research and reference Upright's impact quantification methodology in your cover letter to show alignment with their climate-conscious mission.

5

Provide a portfolio or case study of growth initiatives you've owned end-to-end, especially in B2B or tech environments, to illustrate your strategic ownership.

✉️ What to Emphasize in Your Cover Letter

["Emphasize your experience in building growth marketing strategies from scratch, particularly in SaaS or tech, and how it aligns with Upright's data-driven approach.", 'Detail your proficiency with performance analytics and AI-driven tools, giving examples of experiments that led to scalable growth.', "Explain why you're passionate about Upright's mission of quantifying net impact for climate-conscious decisions, linking it to your career goals.", 'Highlight your autonomy and ability to collaborate with cross-functional teams (marketing, product, sales) to execute growth initiatives effectively.']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Upright's website and blog to understand their impact quantification methodology and how it's applied to companies.
  • → Review their client case studies or reports to see how they communicate net impact data for climate-conscious decision-making.
  • → Look into their current marketing channels (e.g., social media, content) to assess their growth strategy and identify potential gaps or opportunities.
  • → Research the Finnish tech and sustainability sectors to understand the local context and how Upright fits into the market.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you designed and executed an AI-driven growth experiment. What tools did you use, and what were the results?
2 How do you ensure marketing choices are guided by reliable data? Walk us through your process for analyzing performance metrics.
3 What experience do you have with HubSpot or similar CRM/marketing automation platforms? How have you maintained data cleanliness?
4 How would you approach building a growth marketing strategy for a mission-driven company like Upright, focusing on climate-conscious audiences?
5 Tell us about a growth initiative you owned end-to-end. How did you prioritize tasks and collaborate with product and sales teams?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Applying with a generic resume that doesn't highlight specific growth marketing achievements, especially in SaaS, tech, or data-driven environments.
  • Failing to demonstrate a test-and-learn mindset or examples of AI-driven experiments in your application materials.
  • Overlooking the importance of data analytics and HubSpot experience, as the role may require owning marketing automation and CRM management.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to The Upright Project!

← Back to Job Listing Apply Now →