Application Guide

How to Apply for Head of Growth

at CurbWaste

🏢 About CurbWaste

CurbWaste is revolutionizing the waste management industry with an all-in-one software solution that modernizes operations for blue-collar haulers. Backed by venture capital and boasting 150+ customers, the company is scaling rapidly and values authenticity, curiosity, and teamwork. With an NPS of 70+ and recognition as an SMB Tech Top 50 company, it offers a mission-driven culture focused on sustainability and industry transformation.

About This Role

This is a true revenue leadership role owning the entire funnel—from marketing and outbound SDRs to AEs and beyond. You'll build a scalable growth engine for a company selling to no-nonsense, blue-collar waste haulers who value credibility and consistency. The role is high-impact, with significant compensation tied to growth targets and equity.

💡 A Day in the Life

A typical day might start with a standup with the SDR and AE teams to review pipeline and adjust outreach tactics. You'd then analyze marketing campaign performance, meet with the marketing lead to optimize lead generation, and spend time with customers to understand their needs. Afternoons could involve strategy sessions with the executive team on growth targets and reviewing dashboards for funnel metrics.

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Interview Prep

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🎯 Who CurbWaste Is Looking For

  • Proven experience as a Head of Growth or similar revenue leader in B2B SaaS, preferably selling to blue-collar or service-industry customers.
  • Deep understanding of full-funnel growth strategies, including outbound SDR, AE management, and marketing alignment, with a track record of scaling revenue.
  • Comfortable operating in a fast-paced, venture-backed startup environment with a resourceful, hands-on approach.
  • Excellent communication skills to build trust with straight-shooter customers and lead a cross-functional team.

📝 Tips for Applying to CurbWaste

1

Highlight specific examples of building and scaling a growth engine from scratch, including metrics like lead conversion, CAC, and LTV.

2

Emphasize experience selling to blue-collar or non-tech-savvy customers—show you understand their communication style and pain points.

3

Tailor your resume to show ownership of the full funnel, not just one function like marketing or sales.

4

Mention any experience with waste management, logistics, or similar industries to demonstrate domain knowledge.

5

Quantify your impact with numbers (e.g., 'Increased revenue by 150% in 18 months through outbound and inbound alignment').

✉️ What to Emphasize in Your Cover Letter

['Express genuine passion for modernizing a traditional industry like waste management and contributing to sustainability.', "Show that you understand the company's core values: serving customers, curiosity, resourcefulness, teamwork, and doing the 1% more.", 'Detail your experience building trust with blue-collar customers and leading cross-functional growth teams.', 'Convey excitement about the compensation structure (base + variable + equity) and your ability to hit growth targets.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study CurbWaste's product features and customer testimonials to understand their value proposition.
  • → Research the waste management industry's pain points and recent trends (e.g., sustainability regulations, digitization).
  • → Read about the company's core values and recent achievements (e.g., SMB Tech Top 50 award).
  • → Look at their current growth team structure (if available) to understand where you'd fit in.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you design a growth strategy for a B2B SaaS company selling to waste haulers?
2 Describe a time you turned around a underperforming sales or marketing team. What metrics did you use?
3 How do you balance short-term revenue targets with long-term brand building?
4 What's your experience with outbound SDR teams? How do you set quotas and ensure quality?
5 How would you tailor messaging to blue-collar customers who value straight talk and credibility?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Don't present yourself as a pure marketer or pure sales leader—emphasize full-funnel ownership.
  • Avoid generic growth tactics; instead, tailor your approach to the blue-collar, service-oriented customer base.
  • Don't overlook the importance of company culture—show alignment with their values like resourcefulness and teamwork.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to CurbWaste!

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