Application Guide
How to Apply for Head of ASO (Volunteer)
at Earth Hero
🏢 About Earth Hero
Earth Hero stands out as a mission-driven organization that empowers volunteers worldwide to take tangible climate action through its app. Unlike typical tech companies, it combines digital tools with grassroots mobilization, offering the chance to directly contribute to environmental solutions while working with passionate global volunteers.
About This Role
As Head of ASO, you'll lead efforts to optimize Earth Hero's app store presence across Apple and Google Play stores to boost visibility and user acquisition. This role is impactful because increasing app downloads directly translates to more people taking climate action through Earth Hero's platform, amplifying the organization's global reach.
💡 A Day in the Life
A typical day involves analyzing app store performance metrics using AppFollow, collaborating with content and development teams to implement ASO improvements, and testing keyword strategies to boost Earth Hero's visibility. You'll balance technical optimization with strategic planning to ensure the app reaches more potential climate action volunteers worldwide.
🚀 Application Tools
🎯 Who Earth Hero Is Looking For
- Has 2+ years of hands-on ASO experience with proven success improving rankings in both Apple App Store and Google Play Store
- Is proficient with AppFollow platform and can demonstrate how they've used it to drive results
- Has marketed digital products in the environmental/sustainability or volunteer engagement space
- Shows initiative in coordinating cross-functional teams and motivating colleagues toward ASO goals
📝 Tips for Applying to Earth Hero
Quantify your ASO achievements - show specific percentage increases in rankings, downloads, or conversion rates from past roles
Mention any experience with environmental/sustainability apps or volunteer-focused platforms to demonstrate domain relevance
Explain how you've used AppFollow specifically - what features you leveraged and what outcomes you achieved
Highlight remote collaboration experience since this is a fully remote position with a distributed team
Include examples of how you've motivated colleagues or coordinated projects without direct authority (important for volunteer organization dynamics)
✉️ What to Emphasize in Your Cover Letter
["Demonstrate understanding of Earth Hero's mission and how ASO directly supports climate action goals", "Provide specific examples of ASO strategies you've implemented that increased app visibility and user acquisition", "Explain your experience with AppFollow platform and how you'd apply it to Earth Hero's app", 'Share your approach to collaborating with diverse, potentially volunteer-based teams in a remote setting']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Download and explore the Earth Hero app to understand its features, user experience, and value proposition
- → Review Earth Hero's current app store listings on both Apple and Google Play stores to identify potential optimization opportunities
- → Research Earth Hero's volunteer community and climate action initiatives to understand the target audience
- → Look into similar environmental/sustainability apps to understand competitive ASO landscape
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Applying generic ASO strategies without tailoring them to Earth Hero's specific mission and volunteer audience
- Focusing only on technical ASO aspects without connecting them to user acquisition and climate action impact
- Failing to demonstrate experience with AppFollow platform or assuming all ASO tools are interchangeable
📅 Application Timeline
⏰ Deadline: March 14, 2026
We recommend applying at least a few days early to avoid last-minute technical issues.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!