Application Guide

How to Apply for GTM Technology Enablement Manager

at Workiva

🏢 About Workiva

Workiva specializes in streamlining integrated ESG reporting, helping organizations achieve transparent climate impact tracking and compliance. The company stands out for its focus on sustainability technology, offering a unique opportunity to work at the intersection of environmental responsibility and business growth. Their remote-first culture and commitment to ESG solutions make them an attractive employer for mission-driven professionals.

About This Role

As a GTM Technology Enablement Manager at Workiva, you'll develop and execute technology enablement strategies that drive business growth by ensuring sales and marketing teams can effectively sell ESG reporting solutions. This role directly impacts revenue by bridging product capabilities with customer-facing teams, requiring close collaboration with sales, marketing, and product departments to prioritize and implement technology initiatives.

💡 A Day in the Life

A typical day might involve analyzing CRM data to identify sales knowledge gaps, collaborating with product managers to understand upcoming features that need enablement materials, and developing training modules for remote sales teams on new ESG reporting capabilities. You'll likely participate in cross-functional meetings to align technology initiatives with quarterly business objectives while updating stakeholders on enablement program effectiveness.

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🎯 Who Workiva Is Looking For

  • Has 5+ years specifically in technology or sales enablement roles, with documented success in developing and executing enablement strategies that drove measurable business outcomes
  • Possesses hands-on experience with CRM and sales enablement tools (like Salesforce, Highspot, or Seismic) and can demonstrate how they've used these platforms to improve team performance
  • Combines technical understanding (from Computer Science or related background) with marketing/sales acumen to translate product capabilities into effective sales tools and training
  • Thrives in fast-paced remote environments and can show examples of managing multiple cross-functional projects while analyzing data to optimize enablement programs

📝 Tips for Applying to Workiva

1

Quantify your enablement achievements: Instead of saying 'improved sales effectiveness,' specify 'increased sales productivity by 30% through a new CRM training program that reduced deal cycle time by 15 days'

2

Tailor your resume to ESG/technology language: Highlight any experience with sustainability reporting, compliance tools, or complex B2B software sales enablement

3

Demonstrate remote collaboration skills: Include examples of successfully working with distributed sales, marketing, and product teams in previous roles

4

Research Workiva's specific products: Mention how you would enable teams to sell their ESG reporting platform specifically, not just generic software

5

Show cross-functional leadership: Provide concrete examples of how you've influenced product roadmaps based on sales team feedback or marketing needs

✉️ What to Emphasize in Your Cover Letter

['Your experience developing technology enablement strategies for complex B2B software products, specifically how they aligned with business objectives', 'Examples of successful collaboration with sales, marketing, and product teams in remote environments', "How you've used data analytics to measure enablement effectiveness and drive improvements", "Your understanding of ESG reporting challenges and how technology enablement can help sales teams address these with Workiva's solutions"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Workiva's specific ESG reporting products and recent platform updates to understand what sales teams need to master
  • → The company's recent ESG reports and sustainability commitments to align with their mission
  • → Competitors in the ESG reporting space (like Diligent, Nasdaq OneReport) to understand market positioning
  • → Workiva's remote work culture and collaboration tools mentioned in employee reviews or company communications

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a technology enablement strategy you developed from scratch and how you measured its impact on sales performance
2 How would you design training for sales teams on Workiva's ESG reporting platform given its technical complexity?
3 Walk us through how you've used CRM data to identify enablement gaps and what actions you took
4 Give an example of a conflict between sales needs and product capabilities, and how you facilitated a solution
5 How would you prioritize technology initiatives when working with limited resources across multiple departments?
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⚠️ Common Mistakes to Avoid

  • Generic enablement experience without specific examples tied to technology products or measurable outcomes
  • Focusing only on training delivery without demonstrating strategy development and cross-functional collaboration
  • No familiarity with ESG concepts or sustainability reporting, which is core to Workiva's business

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!

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