Application Guide

How to Apply for Growth Specialist, Race for Impact

at High Impact Athletes

🏢 About High Impact Athletes

High Impact Athletes uniquely combines athletic performance with social impact by converting HYROX racers into fundraisers through their Race for Impact platform. This organization leverages the competitive spirit of athletes to drive meaningful fundraising, creating a powerful intersection of sports and philanthropy that's rare in the nonprofit sector.

About This Role

As Growth Specialist for Race for Impact, you'll be responsible for driving 10x growth by optimizing conversion metrics across the fundraising platform, specifically focusing on converting HYROX racers into active fundraisers. This role directly impacts fundraising success by refining activation funnels, improving email campaigns, and maximizing ad ROAS through performance marketing experiments.

💡 A Day in the Life

A typical day involves analyzing conversion metrics across the Race for Impact platform, A/B testing email campaign variations to improve donor engagement, optimizing performance marketing campaigns for better ROAS, and refining the activation funnel to convert more HYROX racers into successful fundraisers. You'll collaborate with the team to implement growth experiments while tracking key performance indicators toward the 10x growth goal.

🚀 Application Tools

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Interview Prep

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🎯 Who High Impact Athletes Is Looking For

  • Has hands-on experience optimizing email campaigns specifically for donor engagement and improving open rates in fundraising contexts
  • Demonstrates proven performance marketing expertise with measurable ROAS improvements, particularly in conversion-focused campaigns
  • Possesses specific experience with conversion funnel optimization for fundraising platforms or similar conversion-heavy environments
  • Understands the unique dynamics of athlete fundraising or has experience converting participants in physical challenges/events into donors

📝 Tips for Applying to High Impact Athletes

1

Quantify your email campaign optimization results with specific metrics (e.g., 'increased open rates from X% to Y%' or 'improved donor conversion by Z%')

2

Include a brief case study in your application showing how you optimized a conversion funnel, specifically mentioning fundraising or payment conversion improvements

3

Demonstrate understanding of HYROX by mentioning how you'd approach converting these specific athletes (research HYROX events and participant demographics)

4

Prepare specific examples of ROAS optimization in performance marketing campaigns, ideally with dollar amounts or percentage improvements

5

Tailor your resume to highlight fundraising platform experience, even if from different contexts, showing transferable skills

✉️ What to Emphasize in Your Cover Letter

['Your specific experience with fundraising platform optimization and conversion funnel improvements', 'Quantifiable results from performance marketing campaigns focusing on ROAS optimization', 'Understanding of the unique challenge of converting athletes (particularly HYROX racers) into fundraisers', 'How your email campaign optimization skills have directly improved donor engagement metrics']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study the Race for Impact platform specifically - understand how it currently works and identify potential optimization points
  • → Research HYROX events, participants, and community to understand the target audience's motivations and demographics
  • → Look into High Impact Athletes' current fundraising campaigns and athlete partnerships to understand their approach
  • → Investigate similar athlete-to-fundraiser conversion models in other organizations for comparative insights
Visit High Impact Athletes's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would optimize the conversion funnel for HYROX racers becoming fundraisers on Race for Impact
2 What specific metrics would you track to measure 10x growth, and how would you prioritize optimization efforts?
3 Describe a time you significantly improved ROAS in a performance marketing campaign - what experiments did you run?
4 How would you approach email campaign optimization for donor engagement with athlete fundraisers?
5 What do you see as the biggest challenge in converting HYROX racers to fundraisers, and how would you address it?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Applying with generic marketing experience without specific fundraising platform or conversion funnel optimization examples
  • Focusing on broad marketing metrics without addressing the specific 10x growth and conversion rate improvements mentioned in the job description
  • Failing to demonstrate understanding of the unique HYROX athlete audience and what might motivate them to become fundraisers

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to High Impact Athletes!

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