Application Guide

How to Apply for Growth Marketing Manager

at Forerunner

🏢 About Forerunner

Forerunner is a mission-driven company providing actionable flood risk data to help communities combat climate change impacts. Unlike generic tech companies, they're tackling a critical environmental challenge with practical solutions, making this role impactful beyond typical marketing metrics. Their focus on government agencies and communities creates meaningful work with tangible social benefits.

About This Role

As Growth Marketing Manager at Forerunner, you'll own the entire pipeline creation strategy from demos booked to ARR, specifically targeting government agencies through Account-Based Marketing. This role is crucial because you'll directly drive revenue while helping communities access vital flood risk data, balancing performance marketing with mission alignment.

💡 A Day in the Life

You might start by analyzing pipeline metrics and attribution data in HubSpot or Salesforce, then collaborate with sales to refine target agency lists for ABM campaigns. Afternoon could involve optimizing SEO content around flood risk topics or developing partnership strategies with climate organizations, always balancing performance metrics with mission impact.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Forerunner

Interview Prep

Practice questions for this role

🎯 Who Forerunner Is Looking For

  • Has 6-8 years of B2B growth experience with proven results in long, complex sales cycles (ideally in GovTech, HealthTech, or RegTech)
  • Demonstrates deep proficiency with HubSpot, Salesforce, or Attio plus ABM tools, with specific examples of pipeline attribution tracking
  • Shows data-driven approach to optimizing CAC and funnel efficiency, particularly for government or institutional buyers
  • Proven collaborator with sales teams on ABM campaigns targeting specific agencies or departments

📝 Tips for Applying to Forerunner

1

Quantify your impact on government or institutional sales cycles - include specific metrics like ARR influenced, conversion rates improved, or CAC reduced for similar complex B2B products

2

Highlight any experience with flood risk, climate tech, or environmental data products - even tangential experience shows mission alignment

3

Prepare specific examples of ABM campaigns you've run for government agencies or similar institutional buyers

4

Demonstrate your analytical approach by mentioning specific tools you've used for attribution tracking and funnel analysis in past roles

5

Show how you've partnered with sales teams to identify and target high-priority accounts in regulated industries

✉️ What to Emphasize in Your Cover Letter

['Your experience with long, complex B2B sales cycles and specific results achieved', "How you've used data to optimize marketing spend and demonstrate ROI in similar environments", 'Examples of successful ABM campaigns targeting government or institutional clients', "Why you're specifically interested in Forerunner's mission around flood risk and climate change"]

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Forerunner's specific flood risk data products and which government agencies currently use them
  • → Recent climate change legislation affecting flood risk management and how it creates opportunities
  • → The competitive landscape for flood risk data providers and Forerunner's differentiation
  • → Government procurement processes for environmental data and technology solutions

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would develop an ABM strategy for targeting specific government agencies concerned with flood risk
2 How do you measure attribution and optimize CAC for products with long sales cycles to government buyers?
3 Describe a time you partnered with sales to identify and convert high-priority accounts in a regulated industry
4 What channels would you prioritize for reaching government decision-makers interested in flood risk data?
5 How would you balance performance marketing metrics with Forerunner's mission-driven approach?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on short-cycle B2C or simple B2B marketing without addressing complex sales cycles
  • Generic marketing experience without specific examples of data-driven pipeline creation and attribution
  • No demonstrated experience collaborating with sales teams or executing ABM strategies

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Forerunner!

← Back to Job Listing Apply Now →