Growth Marketing Manager – Financials & Trading

• Plan, execute, and optimize full-funnel campaigns targeting new logo acquisition across Financials and Traders customer verticals.
• Collaborate with cross-functional teams to align campaign plans with GTM strategies and pipeline goals.
• Own execution of integrated campaigns across email, paid social, display, SEM, SEO, content syndication, nurture flows, and webinars.
• Monitor campaign performance, conduct A/B testing, and optimize tactics to improve KPIs such as MQLs, SALs, cost per lead, and pipeline contribution.

This role drives net-new customer acquisition for Wood Mackenzie's analytics and insights, enabling energy and natural resources clients to make informed decisions that accelerate the transition to a more sustainable energy system.

• Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing.
• Experience planning and executing lead generation campaigns targeting new customers in a B2B context.
• Strong understanding of digital marketing channels and campaign performance metrics.
• Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, Intent data platforms).

Compensation and perks not specified in the posting. Wood Mackenzie offers an inclusive, trusting, customer-committed, future-focused, and curious culture.

Wood Mackenzie is the global leader in analytics, insights, and proprietary data across the entire energy and natural resources landscape, empowering customers to identify risks and opportunities with confidence.