Application Guide

How to Apply for Global Acquisition Executive

at Animals Asia

🏢 About Animals Asia

Animals Asia is a pioneering animal welfare organization focused on ending bear bile farming and improving conditions for animals across Asia. Unlike many nonprofits, they combine grassroots activism with scientific research and government collaboration to create sustainable change. Working here offers the chance to directly support their unique 'rescue, rehabilitation, and advocacy' model that has saved thousands of bears.

About This Role

As a Global Acquisition Executive, you'll be responsible for attracting new supporters worldwide through compelling digital campaigns that highlight Animals Asia's rescue stories and advocacy work. This part-time remote role involves creating and optimizing multi-channel campaigns (paid social, PPC) to drive donations and engagement. Your work directly fuels their animal rescue operations and policy change initiatives across Asia.

💡 A Day in the Life

A typical day might start with analyzing campaign performance data from different time zones, then collaborating with the Communications team to adapt a bear rescue story into engaging social media content. You'd spend time optimizing landing pages based on conversion data, planning A/B tests for upcoming campaigns, and joining virtual meetings with the Individual Giving team to align on supporter journey strategies.

🎯 Who Animals Asia Is Looking For

  • Has 1-2 years of hands-on experience in digital fundraising or individual giving campaigns, preferably with measurable results in donor acquisition
  • Is analytically minded with experience in A/B testing campaign elements and using data to optimize conversion rates on donation pages
  • Is early in their digital marketing career but can demonstrate creativity in turning animal welfare stories into compelling calls-to-action
  • Can collaborate effectively across remote teams (Individual Giving, Communications, Supporter Care) to maintain consistent messaging

📝 Tips for Applying to Animals Asia

1

Include specific metrics from past digital fundraising campaigns (e.g., 'increased conversion rate by X% through landing page optimization') rather than just listing responsibilities

2

Demonstrate knowledge of Animals Asia's specific campaigns like their 'Moon Bear Rescue' or 'Cat and Dog Welfare' programs in your application materials

3

Highlight any experience with international/global donor acquisition, as this role targets multiple markets beyond just one region

4

Showcase both creative content skills AND analytical abilities - this role requires balancing emotional storytelling with data-driven optimization

5

If you have experience with animal welfare or nonprofit fundraising, emphasize it prominently; otherwise, show how your skills translate to mission-driven work

✉️ What to Emphasize in Your Cover Letter

["Explain why Animals Asia's specific mission (ending bear bile farming, improving captive animal welfare) resonates with you personally or professionally", "Provide a concrete example of how you've previously optimized a digital campaign to improve donor acquisition metrics", 'Describe how you would approach creating content that connects emotional animal rescue stories with clear calls-to-action for new supporters', 'Mention your ability to work remotely while collaborating with international teams across time zones']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • Watch Animals Asia's rescue videos and read their latest campaign reports to understand their storytelling style
  • Study their current digital presence - what types of content perform best on their social channels and website
  • Research the specific issues they work on: bear bile farming, captive animal welfare in Asia, and their government collaboration approach
  • Look into their global supporter base - where are their strongest donor regions and what messaging resonates there

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you create a paid social campaign targeting new supporters in Europe/North America for their moon bear rescue program?
2 Walk us through how you would A/B test different donation page elements to improve conversion rates
3 How do you balance emotional storytelling with data-driven decision making in fundraising campaigns?
4 What metrics would you track to measure the success of a global donor acquisition campaign?
5 How would you collaborate with the Communications team to ensure campaign messaging aligns with their ongoing advocacy work?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Applying with generic marketing experience without showing how it applies to nonprofit donor acquisition specifically
  • Focusing only on creative skills without demonstrating analytical/data-driven campaign optimization experience
  • Not showing awareness of Animals Asia's specific programs or confusing them with general animal welfare organizations

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Animals Asia!