Application Guide
How to Apply for GLAD Law Assistant Director of Strategic Communications and Content
at Positively Partners
🏢 About Positively Partners
GLAD Law has been a pioneering force in LGBTQ+ rights for nearly 50 years, using strategic litigation, legislation, and public education to achieve landmark victories. Working here means being part of a team that shapes legal and social change for LGBTQ+ people and people with HIV, with a national impact and a deep commitment to civil rights.
About This Role
As the Assistant Director of Strategic Communications and Content, you'll lead the development and execution of communication strategies that translate complex legal and policy issues into compelling narratives. Your work will directly influence public understanding, media coverage, and support for GLAD Law's mission, making you a key player in advancing LGBTQ+ rights.
💡 A Day in the Life
A typical day might involve drafting a press release about a new lawsuit, coordinating with the legal team to fact-check a blog post, and pitching a story to a national reporter. You might also lead a planning session with interns to brainstorm content for social media, and then analyze the performance of recent campaigns to inform future strategies.
🚀 Application Tools
🎯 Who Positively Partners Is Looking For
- A seasoned communications strategist with 7+ years of experience in media relations, content creation, and campaign development, ideally in a legal, policy, or advocacy setting.
- An exceptional writer and editor who can distill complex legal concepts into clear, engaging, and persuasive content for diverse audiences, including the media, supporters, and the LGBTQ+ community.
- A strategic thinker who can proactively identify communications opportunities and craft messages that resonate with both aligned and conflicted audiences, advancing GLAD Law's goals.
- A collaborative leader with experience managing interns and working effectively with senior staff, legal teams, and external partners, while also being comfortable working independently in a remote environment.
📝 Tips for Applying to Positively Partners
Tailor your resume and cover letter to highlight your experience in translating complex topics (legal, policy, or scientific) into accessible content, and include specific examples of campaigns or initiatives you've led.
In your cover letter, explicitly mention your passion for LGBTQ+ rights and/or HIV advocacy, and demonstrate your understanding of GLAD Law's history and impact (e.g., cite a specific case or victory).
Showcase your strategic thinking by providing a brief example of how you've successfully used communications to shift public opinion or influence policy on a contentious issue.
Since the role is remote, emphasize your experience working in distributed teams and your proactive communication style, including how you stay connected and manage projects independently.
Before applying, review GLAD Law's website and recent press releases to understand their current campaigns and messaging. In your application, reference a specific recent development and how you would approach communicating it.
✉️ What to Emphasize in Your Cover Letter
['Your deep commitment to LGBTQ+ rights and your understanding of the legal landscape and the challenges facing the community.', 'Your proven ability to develop and execute strategic communications plans that achieve measurable results, such as increased media coverage or changed public perception.', 'Your skill in translating complex legal and policy information into compelling stories for a variety of audiences, and your experience working with media.', 'Your collaborative approach and ability to work effectively with legal teams, senior leadership, and interns, especially in a remote setting.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Read about GLAD Law's landmark cases (e.g., Goodridge v. Department of Public Health, Obergfell v. Hodges involvement) and their current litigation docket to understand their legal priorities.
- → Explore their website and social media channels to see how they currently communicate about their work. Note the tone, style, and key messages.
- → Review recent press coverage and media mentions to see how they position themselves in the news cycle and which stories gain traction.
- → Look into the backgrounds of the Director of Communications and other leadership to understand their professional focus and communication style.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Don't submit a generic application that doesn't reference GLAD Law's specific mission or recent work. Show you've done your homework.
- Avoid focusing solely on your writing skills without demonstrating strategic thinking and an understanding of communications metrics and goals.
- Don't underestimate the importance of remote work skills. If you lack experience, don't ignore it; instead, highlight your ability to communicate proactively and manage time effectively.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Positively Partners!