Application Guide

How to Apply for Girls on the Run Headquarters: Digital Marketing Manager

at Girls on the Run

🏢 About Girls on the Run

Girls on the Run is a unique nonprofit that combines physical activity with positive youth development through an evidence-based curriculum that creatively integrates running. The organization has a distinctive culture described by employees as collaborative, joyful, hardworking, and caring, with a strong commitment to eliminating barriers to participation and creating belonging. Working here means contributing to a mission that helps girls across the US and Canada activate their limitless potential in a fast-paced, quality-focused environment.

About This Role

This Digital Marketing Manager role involves developing and executing the organization's digital marketing strategy across social media, email, and web properties to drive engagement, expand participant/volunteer bases, and improve financial performance. The position is impactful because it directly supports Girls on the Run's mission by increasing brand loyalty and helping more girls access their transformative programs through strategic digital outreach.

💡 A Day in the Life

A typical day might involve collaborating with the Director of Digital Marketing to refine campaign strategies, creating and scheduling mission-aligned content across social platforms, analyzing email performance metrics to optimize volunteer recruitment, and coordinating with program teams to ensure marketing materials accurately represent their transformative curriculum. You'd balance data-driven decision making with maintaining the organization's joyful, caring tone across all digital touchpoints.

🚀 Application Tools

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Interview Prep

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🎯 Who Girls on the Run Is Looking For

  • Has excellent writing skills specifically for nonprofit digital marketing across social, email, and web channels
  • Thrives in team-oriented environments and embodies the organization's collaborative, joyful, and caring culture
  • Is genuinely passionate about Girls on the Run's mission of empowering girls through physical activity-based youth development
  • Has experience developing and evolving comprehensive digital marketing strategies that drive both engagement and financial results

📝 Tips for Applying to Girls on the Run

1

Demonstrate specific experience with nonprofit digital marketing metrics (engagement rates, conversion funnels for volunteers/participants, donor acquisition)

2

Show how your writing skills have driven results in previous roles - include specific examples of successful campaigns

3

Research Girls on the Run's current digital presence and suggest one specific improvement to their social media or email strategy

4

Connect your experience directly to their core values - show how you've worked in collaborative, joyful, hardworking environments

5

Highlight any experience with youth-focused or physical activity-related marketing, even if volunteer-based

✉️ What to Emphasize in Your Cover Letter

['Your passion for their specific mission of empowering girls through running and positive youth development', "Specific examples of digital marketing strategies you've developed that increased engagement AND financial performance", 'How your collaborative approach aligns with their team-oriented, joyful work culture', 'Experience managing multiple digital channels (social, email, web) simultaneously for mission-driven organizations']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review their current social media presence across platforms - note content themes, engagement patterns, and follower demographics
  • → Study their website's user journey for potential participants, volunteers, and donors
  • → Understand their program structure and geographic reach across the US and Canada
  • → Research their recent campaigns or initiatives mentioned in news/press releases
Visit Girls on the Run's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a digital marketing strategy to increase volunteer recruitment in underserved communities?
2 Describe a time you had to balance joyful, mission-focused content with performance-driven marketing goals
3 What metrics would you track to measure success for a nonprofit digital marketing program like Girls on the Run?
4 How would you adapt content strategy across different digital channels (social vs email vs web) for their target audiences?
5 Share an example of how you've collaborated with other departments to achieve marketing objectives
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Using generic corporate marketing language instead of mission-focused, youth-appropriate tone
  • Focusing only on commercial marketing experience without connecting it to nonprofit constraints and goals
  • Failing to demonstrate understanding of their specific audience (girls, parents, volunteers, donors) in application materials

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Girls on the Run!

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