Application Guide

How to Apply for FWD Freelance General Application

at Fwd People

🏢 About Fwd People

FWD People appears to be a specialized freelance network connecting experienced professionals with strategic marketing projects, particularly in the health and non-profit sectors. Their focus on 'solution-focused colleagues' and 'relationship-driven freelance environment' suggests they prioritize collaborative, meaningful work over transactional gigs. This makes them unique for freelancers seeking substantive projects with social impact rather than just short-term assignments.

About This Role

This freelance general application serves as your entry point to FWD People's network, where you'll be considered for strategic marketing projects in health and non-profit sectors. You'll collaborate with other experienced professionals to deliver high-impact work that advances both client organizations and team capabilities. The role is impactful because it connects your expertise with organizations driving social change through strategic marketing initiatives.

💡 A Day in the Life

A typical day might involve morning check-ins with a distributed project team working on a health organization's awareness campaign, followed by independent strategic work developing marketing frameworks. You'd likely spend afternoon hours collaborating with FWD People colleagues on client presentations, then wrap up with documentation and planning for upcoming project phases, all while managing communications across different time zones.

🎯 Who Fwd People Is Looking For

  • Has 5+ years of strategic marketing experience specifically within health organizations (hospitals, health tech, public health) or non-profits (foundations, advocacy groups, social services)
  • Currently operates at manager level or above (manager, senior manager, associate director, director) with proven leadership in marketing strategy development and execution
  • Demonstrates a track record of innovative approaches that balance excellence with empathy, particularly when working with mission-driven organizations
  • Thrives in collaborative freelance environments where relationship-building and team coordination are as important as individual deliverables

📝 Tips for Applying to Fwd People

1

Quantify your health/non-profit marketing impact: Instead of 'managed campaigns,' specify 'increased patient engagement by 40% for regional hospital system' or 'raised $2M in donations for education non-profit through targeted marketing strategy'

2

Highlight your level-appropriate experience: Clearly state your current title (manager, director, etc.) and emphasize strategic responsibilities that match FWD People's project needs for senior-level contributors

3

Showcase collaborative freelance experience: Provide examples of successfully working with distributed teams, managing client relationships independently, and contributing to collective outcomes in freelance settings

4

Tailor your portfolio to health/non-profit sectors: Include case studies or samples specifically from these industries, even if you need to adapt confidential work into anonymized examples

5

Demonstrate your 'innovation + empathy' approach: Describe specific instances where you introduced creative solutions while maintaining sensitivity to stakeholder needs in health or social impact contexts

✉️ What to Emphasize in Your Cover Letter

['Your specific experience in health or non-profit marketing strategy, with concrete examples of projects and outcomes', "How your professional level (manager/director) enables you to lead strategic initiatives that FWD People's clients need", 'Your approach to collaborative freelance work and relationship-building in distributed teams', "Why you're drawn to FWD People's focus on meaningful client outcomes in social impact sectors"]

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • Investigate FWD People's current or past clients in health/non-profit sectors to understand their project types and industry focus
  • Research their freelance network structure: How do they typically form teams, communicate, and manage projects?
  • Look for their published values or case studies that reveal their approach to 'solution-focused' collaboration and 'meaningful outcomes'
  • Explore the specific health and non-profit marketing trends they might be addressing for clients (digital health transformation, donor engagement strategies, etc.)

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a strategic marketing campaign you led for a health organization or non-profit and how you measured its impact
2 How do you balance innovation with the practical constraints and sensitivities of health/non-profit sectors?
3 Share an example of successful collaboration in a freelance or contract environment where you weren't the formal team lead
4 What approaches do you use to quickly understand new health or social cause organizations and their marketing needs?
5 How do you maintain high-quality standards while working on multiple freelance projects with different teams?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Presenting generic marketing experience without highlighting specific health/non-profit sector expertise they require
  • Applying with junior-level experience when they explicitly seek manager/director level professionals for strategic projects
  • Focusing only on individual accomplishments without demonstrating ability to work in their described 'relationship-driven freelance environment'

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Fwd People!