Application Guide

How to Apply for Fundraising Development Manager

at Alzheimers Society

🏢 About Alzheimers Society

Alzheimer's Society is the UK's leading dementia charity, providing support and research funding for the country's biggest killer. What makes them unique is their award-winning Insurance United Against Dementia campaign, which has raised £12 million through innovative industry partnerships. Working here means contributing directly to their ambitious goal of reaching £20 million by 2030 to accelerate progress against dementia.

About This Role

This 12-month maternity cover role focuses on managing high-value fundraising through the Insurance United Against Dementia campaign and the annual Insurance Day for Dementia event. You'll be responsible for securing income from multiple channels while partnering with senior insurance industry stakeholders to drive awareness and funding. Your work will directly impact the Society's ability to fund critical dementia research and support services.

💡 A Day in the Life

A typical day involves virtual meetings with insurance industry stakeholders to cultivate partnerships, planning for the annual Insurance Day for Dementia event, and analyzing fundraising data to identify new opportunities. You'll collaborate remotely with the Development boards while managing multiple income streams, with occasional travel to London for in-person stakeholder engagement.

🎯 Who Alzheimers Society Is Looking For

  • Has 2-3 years experience in high-value fundraising with a proven track record of meeting/exceeding financial targets and KPIs
  • Demonstrates experience managing senior stakeholder relationships, particularly in corporate or industry partnership settings
  • Shows specific knowledge or experience with event-based fundraising, especially large-scale industry events
  • Possesses remote work discipline with ability to travel to London monthly for stakeholder meetings

📝 Tips for Applying to Alzheimers Society

1

Quantify your fundraising achievements - specifically mention pounds raised, percentage targets exceeded, and KPI metrics from previous roles

2

Highlight any insurance industry or financial services sector experience, as this campaign specifically targets insurance professionals

3

Demonstrate your remote work capabilities and experience managing stakeholders virtually while maintaining relationship quality

4

Reference the IUAD campaign specifically - show you've researched its £12 million achievement and £20 million 2030 goal

5

Emphasize your experience with both individual donor cultivation AND corporate/industry partnership management

✉️ What to Emphasize in Your Cover Letter

['Your specific experience with high-value fundraising targets and measurable results', "How you've successfully managed senior stakeholder relationships in previous roles", 'Your understanding of the Insurance United Against Dementia campaign and its significance', "Why you're particularly suited for a fixed-term maternity cover role requiring immediate impact"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • The Insurance United Against Dementia campaign's specific achievements, current partners, and 2030 £20 million goal
  • Alzheimer's Society's recent research projects and how fundraising directly supports them
  • The insurance industry's current CSR trends and how dementia aligns with corporate giving priorities
  • Previous Insurance Day for Dementia events - format, attendance, and fundraising outcomes

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe your experience managing a major fundraising event similar to Insurance Day for Dementia
2 How would you approach cultivating new insurance industry partners while maintaining existing relationships?
3 Share a specific example where you exceeded a fundraising target and what strategies you employed
4 How do you maintain stakeholder engagement and relationship quality in a primarily remote role?
5 What ideas do you have for expanding the IUAD campaign's reach within the insurance sector?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Applying with generic fundraising experience without specific high-value or corporate partnership examples
  • Failing to acknowledge this is a fixed-term maternity cover requiring immediate productivity
  • Not demonstrating understanding of the remote work requirements and monthly London travel commitment

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Alzheimers Society!