Application Guide

How to Apply for Freelance Senior Performance Marketing Manager (m/f/d)

at Integrity Next

🏢 About Integrity Next

Integrity Next is a mission-driven company focused on enhancing corporate supply chains for a more sustainable world. Working here means contributing to meaningful environmental and social impact while collaborating with a purpose-driven team.

About This Role

This contract role involves managing Google Ads and LinkedIn campaigns end-to-end, from setup to reporting, while collaborating with cross-functional marketing teams. Your work will directly support the company's mission by driving awareness and engagement in the sustainability and compliance space.

💡 A Day in the Life

Start the day by checking campaign performance dashboards in Looker Studio, adjusting bids and budgets based on overnight data. Mid-morning, meet with Field Marketing to align on upcoming events and adjust LinkedIn targeting. Afternoon is spent on A/B testing ad creatives, setting up new campaigns in Google Ads, and preparing monthly performance reports for stakeholders.

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Interview Prep

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🎯 Who Integrity Next Is Looking For

  • Has 5+ years of hands-on performance marketing experience, with deep expertise in Google Ads and LinkedIn Campaign Manager, including bidding strategies, audience targeting, and A/B testing.
  • Proven track record in B2B SaaS or enterprise software, ideally in sustainability, compliance, or related fields, with ability to navigate complex buying cycles.
  • Proficient in GA4, Google Tag Manager, HubSpot, Looker Studio, Semrush, Amplitude, and Hotjar, and can use data to derive actionable insights.
  • Fluent in English with strong analytical skills; German is a plus, especially for localizing campaigns in DACH markets.

📝 Tips for Applying to Integrity Next

1

Highlight specific B2B SaaS campaign results (e.g., % increase in MQLs, lower CPA) with clear attribution to your actions.

2

Mention any experience with sustainability or compliance marketing, even if tangential, to show alignment with Integrity Next's mission.

3

In your resume, list the exact tools from the requirements (GA4, HubSpot, etc.) and describe how you used them to optimize campaigns.

4

Tailor your cover letter to address the contract nature: emphasize your reliability, ability to ramp up quickly, and smooth handover processes.

5

Provide a brief case study or portfolio link showing a successful paid campaign you managed independently, including metrics and learnings.

✉️ What to Emphasize in Your Cover Letter

["Express genuine interest in sustainability and supply chain ethics, linking your marketing skills to the company's mission.", 'Demonstrate your ability to manage campaigns independently with minimal oversight, given the contract setup.', 'Showcase cross-functional collaboration experience, especially with Field Marketing, Content, and SEO teams.', "Emphasize your analytical rigor and how you've used data to optimize budgets and improve ROI in past roles."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Integrity Next's blog and case studies to understand their messaging and target audience (e.g., supply chain managers, compliance officers).
  • → Review their LinkedIn page and recent Google Ads (if visible) to see current campaign themes and ad copy.
  • → Understand the sustainability compliance landscape (e.g., EU CSRD, supply chain due diligence acts) to speak their language.
  • → Check their careers page or press releases for any recent funding, partnerships, or product launches to show awareness.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would structure a Google Ads campaign for a B2B SaaS product targeting sustainability professionals.
2 How do you approach budget pacing and allocation across multiple paid channels? Describe a time you had to reallocate budget mid-campaign.
3 Explain how you would set up conversion tracking using GA4 and Google Tag Manager for a LinkedIn campaign.
4 Describe a time you collaborated with content marketing to align paid ads with a content piece. What was the outcome?
5 How do you ensure clean campaign setup and documentation for a smooth handover? Give a specific example.
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⚠️ Common Mistakes to Avoid

  • Don't send a generic application without mentioning sustainability or supply chain; it shows lack of interest in their mission.
  • Avoid claiming experience with tools you haven't used deeply; they specifically listed advanced tools like Amplitude and Hotjar.
  • Don't overlook the contract nature – failing to address how you'll ensure continuity and handover can signal unreliability.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Integrity Next!

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