Freelance Paid Search Marketer

About the Role

The role involves managing and optimizing digital marketing campaigns to drive donations and improve conversion rates.

Responsibilities

• Audit historic accounts, structure, tracking and performance to determine which to reactivate, and what to rebuild or add
• Create a relaunch plan covering budgets, targeting, creative assets and measurement
• Rebuild and optimise campaigns across Google Search (paid and Grants Pro), PMAX and Microsoft Ads. Set and manage budgets, identify new opportunities, and run continuous A/B tests on ads, assets and landing pages
• Reactivate activity across all mediums and optimise them to deliver a substantial source of one-off donations, regular gifts and new donors
• Re-establish an always-on, profitable programme with clear reporting to the Marketing Manager and support the wider marketing campaigns with search and PMAX activity
• Own and lead on continuous CRO of donation and campaign landing pages - including prioritised test backlog, hypotheses, wireframes, copy, QA and implementation with designers and developers - to improve performance of paid and organic traffic
• Undertake AB and multivariate testing including running experiments on landing pages, CTAs and forms to improve conversion rates
• Assist with ensuring clean tracking across the digital marketing, including responsibility for query strings
• Monitor KPIs including bounce rate, time on site, conversion rate, and ROI using tools such as Google Analytics, GA4, and Hotjar
• Provide UX insights across heatmaps, session recordings, and user feedback to inform design and content changes
• Produce regular reporting and insights for the Marketing Manager

Note: The original job description does not include a section for requirements or benefits, so these sections are not included in the formatted version.

This role creates positive change by optimizing paid search and conversion strategies to deliver substantial donations, regular gifts, and new donors for Fauna & Flora, supporting their international wildlife conservation efforts to save species, restore habitats, and empower communities in over 40 countries.

We'd love to hear from you if you're a Paid Search Freelancer, or broader digital marketing Freelancer with expertise in the following:

• Substantial hands-on management, optimisation and reporting across Google Ads (paid and Ad Grants) and Microsoft Ads including Search and PMAX
• Organic traffic SEO experience including keyword research, On-Page SEO (Optimise meta tags, headings, content structure, and internal linking) using search console and SEMrush
• Demonstrable experience in website conversion analysis and page optimisation for landing pages in a non-profit organisation
• Experience with conversion funnel analysis - identifying drop-off points and optimising user journeys across devices.
• Strong experience in GA4 and platform dashboards
• Familiarity with WordPress or similar tools
• Familiarity with Hotjar or similar tools
• Experience with Salesforce
• Experience with donation form UX in a fundraising context

Contract: Freelance, part time role working two days per week. Salary: £300 per day. Location: Role can be undertaken remotely or with time spent in the organisation's Cambridge HO.