Application Guide

How to Apply for Freelance Designer

at Beryl

🏢 About Beryl

Beryl is a UK-based micromobility company dedicated to reducing congestion, improving air quality, and enhancing public health through sustainable transport solutions like bike and e-scooter sharing. As a mission-driven brand, you'll contribute to meaningful environmental impact while working with a passionate team.

About This Role

As a Freelance Designer at Beryl, you'll create visually compelling assets across digital and print to support marketing campaigns, CRM communications, and social media. Your work will directly engage communities and promote sustainable mobility, making Beryl's brand stand out in a competitive market.

💡 A Day in the Life

You might start by checking emails for urgent ad-hoc requests from the marketing team. Then, you'll work on a social media video animation in After Effects, followed by designing an email newsletter template in Photoshop. Later, you'll collaborate with the team via Figma to refine a print flyer for a community event, ensuring brand consistency across all assets.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Beryl Is Looking For

  • A designer with a strong portfolio showcasing diverse marketing materials, especially for campaigns, social media, and email templates in the mobility or lifestyle sector.
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and comfortable with Canva and Figma for quick turnarounds.
  • Deep understanding of typography, layout, and visual hierarchy, with experience designing for both digital and print media.
  • A self-starter who can handle ad-hoc requests, manage multiple deadlines, and adapt to a fast-paced startup environment.

📝 Tips for Applying to Beryl

1

Tailor your portfolio to include examples of micromobility, transport, or sustainability-related design to show alignment with Beryl's mission.

2

Highlight any experience with CRM design (email templates, customer journey materials) as it's a key part of the role.

3

Include motion graphics or animation samples (e.g., social media videos) to demonstrate proficiency in After Effects.

4

Mention your familiarity with Figma for collaborative design work and Canva for quick assets, as these are listed requirements.

5

Research Beryl's current social media and marketing materials, and suggest one improvement in your cover letter to show initiative.

✉️ What to Emphasize in Your Cover Letter

["Express passion for micromobility and Beryl's mission to reduce congestion and improve air quality.", 'Emphasize your ability to design across multiple channels (digital, print, video) and handle ad-hoc requests.', 'Provide a specific example of a marketing campaign you designed that drove engagement or brand awareness.', 'Mention your proficiency in the required software and any experience with CRM or email marketing design.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review Beryl's website and social media to understand their brand voice, color palette, and current design style.
  • → Read about Beryl's impact metrics (e.g., CO2 saved, rides taken) to reference in your application.
  • → Check recent news or blog posts about Beryl's expansion or new initiatives to show awareness.
  • → Look at competitors like Lime or Voi to understand the micromobility design landscape and how Beryl differentiates.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through your portfolio and explain how your design choices supported marketing goals.
2 How do you ensure brand consistency across different media (social, email, print)?
3 Describe a time you had to handle multiple ad-hoc requests with tight deadlines.
4 What experience do you have designing for sustainability or transport brands?
5 How would you approach creating a social media video campaign for a new bike-share launch?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic portfolio without examples relevant to marketing campaigns or CRM design.
  • Ignoring the requirement for After Effects or motion graphics—ensure you include video samples.
  • Failing to demonstrate understanding of print design (e.g., bleed, CMYK) if you focus only on digital.
  • Not proofreading your application for typos, as design roles require attention to detail.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Beryl!

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