Application Guide

How to Apply for Founding Video and Social Lead

at Humans in Control

🏢 About Humans in Control

Humans in Control is a bipartisan grassroots movement uniquely focused on protecting children, families, and communities from the risks of unchecked AI. As a nonpartisan organization, it offers a rare opportunity to engage diverse political audiences on a critical emerging issue, making it an exciting place for mission-driven communicators.

About This Role

As the Founding Video and Social Lead, you will own the entire social media strategy and execution, from producing viral short-form videos to managing digital activation funnels. This role is impactful because you'll translate complex AI policy into accessible content that drives real-world action—such as event signups and calls to representatives—building a movement from the ground up.

💡 A Day in the Life

Your day might start reviewing AI policy news to identify timely topics for content, then filming and editing a TikTok explainer on the latest regulation. Afternoon could involve analyzing email campaign metrics from a supporter recruitment drive, A/B testing SMS copy for an upcoming event, and brainstorming with the team on how to simplify a complex AI risk into a shareable infographic.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Humans in Control Is Looking For

  • A seasoned short-form video creator who has produced content for TikTok, Instagram Reels, or YouTube Shorts, ideally with examples that simplify complex topics (e.g., policy, tech) for lay audiences.
  • A strong copywriter who can craft compelling social copy and campaign messaging that resonates across political divides, using clear, non-partisan language.
  • Someone with hands-on experience building and optimizing digital activation funnels (email, SMS, campaign tools like ActionKit or Mobilize) to convert followers into active supporters.
  • A self-starter comfortable in a founding role, able to establish repeatable video formats and social processes from scratch, and excited to experiment with new content strategies.

📝 Tips for Applying to Humans in Control

1

Include a link to your portfolio or a 1-minute video sample showing your ability to explain a complex topic (e.g., AI regulation) in a simple, engaging way for a general audience.

2

Highlight any experience with grassroots or political campaigns, especially those targeting bipartisan or mixed-audience groups, and mention specific metrics (e.g., video views, signups generated).

3

In your cover letter, propose a specific video series idea for Humans in Control (e.g., 'AI Explained in 60 Seconds') to demonstrate your creative thinking and understanding of their mission.

4

Tailor your resume to emphasize funnel-building skills: list tools you've used (e.g., Mailchimp, Twilio, CRM) and quantify results like email open rates or SMS conversion rates.

5

Research the organization's existing content (if any) and mention how you would improve or expand it, showing you've done your homework.

✉️ What to Emphasize in Your Cover Letter

['Express genuine passion for the mission of protecting children and communities from AI risks, and explain how your personal values align with a bipartisan, grassroots approach.', 'Showcase your ability to simplify complex topics with concrete examples (e.g., a video you made that made a policy issue accessible).', 'Demonstrate your strategic thinking by outlining how you would build a social presence from scratch, including content pillars and funnel tactics.', "Emphasize your experience with digital activation (email/SMS campaigns) and how you've driven measurable action (signups, calls to reps) in past roles."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read the Humans in Control website thoroughly, especially their 'About' page and any published articles or statements to understand their tone and key messages.
  • → Review recent news on AI regulation debates (e.g., EU AI Act, US executive orders) to understand the policy landscape the organization operates in.
  • → Check if they have any existing social media presence (even minimal) and analyze the audience engagement to identify gaps you could fill.
  • → Look into similar bipartisan movements (e.g., Center for Humane Technology) to see how they communicate complex tech issues to general audiences.
Visit Humans in Control's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you explain the concept of 'unchecked AI risks' to someone who knows nothing about AI? Walk us through a 60-second video script.
2 Describe a time you built a social media presence from scratch. What was your strategy and what metrics did you track?
3 How would you approach creating content that appeals to both conservative and liberal audiences on a polarizing topic like AI regulation?
4 What tools and platforms would you use to manage the digital activation funnel (email, SMS, events)? Give an example of a campaign you ran end-to-end.
5 We're a small team. How do you prioritize tasks when you're responsible for both video production and campaign strategy? Share a specific workflow.
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⚠️ Common Mistakes to Avoid

  • Don't submit a generic application: avoid vague statements like 'I love social media' without tying it to AI policy or grassroots activism.
  • Don't overlook the bipartisan aspect: using overly partisan or divisive language in your application could signal you're not a fit for their inclusive approach.
  • Don't focus only on video creation without mentioning funnel strategy: this role requires both creative and analytical skills, so show you understand the full conversion path.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Humans in Control!

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