Application Guide

How to Apply for Founding Growth & Brand Lead

at Electric Air

🏢 About Electric Air

Electric Air is a tech-enabled home electrification contractor, modernizing a traditionally fragmented industry. As an early-stage startup, you'll have outsized impact on shaping the brand and growth engine from the ground up, working with a team that values speed, creativity, and operational excellence.

About This Role

As Founding Growth & Brand Lead, you'll own the full customer acquisition funnel—from paid ads to website conversion—while also defining the brand voice and creative direction. This role blends performance marketing with brand building, making it ideal for someone who thrives on both data-driven optimization and storytelling.

💡 A Day in the Life

Start the day reviewing campaign performance dashboards and adjusting bids or creatives based on data. Mid-morning, brainstorm new ad concepts with a freelance designer or write copy for a local partnership event. Afternoon is spent A/B testing landing pages and analyzing conversion funnels, followed by a team standup to align on growth priorities.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Electric Air

Interview Prep

Practice questions for this role

🎯 Who Electric Air Is Looking For

  • You have 3+ years of experience in paid acquisition (Google, Meta, LSA) and have managed six-figure budgets with measurable ROI.
  • You possess strong creative instincts and can write ad copy, brief designers, and produce video content that resonates with homeowners.
  • You operate with high intensity and speed—you'd rather launch a B+ campaign today than an A+ campaign next week.
  • You've worked at a startup, consumer brand, or growth agency, and are comfortable wearing multiple hats (analytics, creative, partnerships).

📝 Tips for Applying to Electric Air

1

Include specific metrics from past campaigns (e.g., 'Reduced CPA by 30% while scaling spend 2x on Meta').

2

Demonstrate understanding of home electrification trends (e.g., heat pumps, rebates, IRA incentives) in your cover letter.

3

Show your creative portfolio—include links to ads, landing pages, or social content you've produced.

4

Mention any experience with local marketing (events, partnerships, community engagement) as this is a key part of the role.

5

Tailor your resume to highlight both growth hacking and brand-building achievements, not just one side.

✉️ What to Emphasize in Your Cover Letter

["Your ability to balance brand storytelling with performance metrics (e.g., 'I built a brand that also drove 3x ROAS').", 'Your comfort with early-stage chaos and desire to be a founding team member shaping strategy from scratch.', "Specific ideas for how you'd improve Electric Air's current paid acquisition or brand presence (show you've done research).", 'Your passion for climate tech or home electrification—why this mission matters to you personally.']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study Electric Air's current website and social media presence—identify strengths and gaps.
  • → Understand the home electrification market: key competitors, customer pain points, and regulatory incentives like the Inflation Reduction Act.
  • → Look at how other tech-enabled home services brands (e.g., Thumbtack, Angi) handle growth and brand.
  • → Review case studies of successful DTC or local service brands that scaled through paid acquisition and community marketing.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you'd structure a paid acquisition strategy for Electric Air across Google, Meta, and LSA.
2 Tell me about a time you improved a landing page conversion rate. What was your process?
3 How would you build local brand presence in a new city? Give an example of a partnership or event you'd pursue.
4 Describe a creative campaign you led that also delivered strong business results. What metrics did you track?
5 This role requires fast execution. Give an example of a time you had to launch something quickly with limited resources.
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Applying with a generic cover letter that doesn't mention Electric Air or home electrification.
  • Focusing only on brand without showing quantitative growth skills, or vice versa.
  • Overlooking the 'founding' aspect—this role requires ownership and comfort with ambiguity, not just execution.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Electric Air!

← Back to Job Listing Apply Now →