Application Guide

How to Apply for Field Sales Representative (NYC)

at Eclipse Foods

🏢 About Eclipse Foods

Eclipse Foods is pioneering sustainable, plant-based dairy alternatives that aim to revolutionize the food system, not just compete within it. Working here means joining a mission-driven company at the intersection of food innovation and environmental impact, where you'll help transform how people consume dairy products in everyday settings like coffee shops.

About This Role

As a Field Sales Representative for Eclipse Foods in NYC, you'll be the face of their Non-Dairy Whole Milk, building relationships with coffee shops, cafés, and other local businesses through tastings and demos. This role directly drives market adoption of sustainable dairy alternatives while combining independent prospecting with relationship management to grow Eclipse's presence in New York's vibrant food scene.

💡 A Day in the Life

A typical day starts with planning your route across 2-3 NYC neighborhoods, visiting pre-scheduled café leads for product demos and tastings with baristas. Between appointments, you'll prospect for new accounts, follow up via CRM with interested managers, and end the day by logging feedback and activities to share with the Eclipse team.

🚀 Application Tools

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Interview Prep

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🎯 Who Eclipse Foods Is Looking For

  • A natural networker with genuine enthusiasm for connecting with coffee shop owners, managers, and baristas—someone who thrives on in-person interactions and relationship building.
  • Self-motivated and organized, capable of planning daily routes across NYC neighborhoods, managing follow-ups, and meticulously tracking activities in a CRM without constant supervision.
  • Has practical experience in the coffee/café industry (e.g., as a barista, roaster, or operator) to speak credibly about product integration and understand customer needs.
  • Logistically prepared with reliable transportation in NYC (car or suitable vehicle) to transport product samples and navigate between appointments efficiently.

📝 Tips for Applying to Eclipse Foods

1

Highlight any direct experience with coffee shops, cafés, or beverage service—even if informal—to demonstrate industry familiarity and credibility.

2

Emphasize specific examples of building relationships in sales or community-facing roles, especially in food/beverage or sustainable products.

3

Mention experience with CRM tools (e.g., Salesforce, HubSpot) and how you've used them to track sales activities and outcomes.

4

Describe your familiarity with NYC neighborhoods, coffee shop scenes, or local business networks to show you can navigate and prospect effectively.

5

Include a brief note on your transportation setup (e.g., car type, storage capacity) to address the practical requirement for sample delivery.

✉️ What to Emphasize in Your Cover Letter

["Your passion for sustainable food systems and why Eclipse's mission resonates with you personally or professionally.", 'Concrete examples of relationship-building success, especially with small business owners or in foodservice environments.', 'How your coffee/café industry experience (if any) gives you insight into what baristas and owners value in a dairy alternative.', 'Your ability to work independently in a field role, including how you organize your day, prioritize leads, and follow up persistently.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Eclipse Foods' product line, especially their Non-Dairy Whole Milk, and understand how it compares to competitors like Oatly or Califia Farms.
  • → Investigate the company's mission and sustainability claims—review their website, press coverage, or social media for their impact narrative.
  • → Familiarize yourself with NYC's coffee shop landscape, including popular neighborhoods for indie cafés and current trends in plant-based offerings.
  • → Look into common challenges cafés face with dairy alternatives (e.g., steaming, flavor, cost) to anticipate objections during sales conversations.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe your approach to prospecting for new café accounts in a competitive market like NYC—how would you identify and prioritize targets?
2 Share a time you turned a skeptical customer into an advocate through a product tasting or demo. What techniques did you use?
3 How would you handle feedback from a barista who finds the Non-Dairy Whole Milk difficult to steam or integrate into existing recipes?
4 Walk us through how you'd plan a week of visits across different NYC neighborhoods, balancing new leads with existing account check-ins.
5 Why do you believe plant-based dairy alternatives are important, and how would you convey that value to a traditional coffee shop owner?
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⚠️ Common Mistakes to Avoid

  • Applying with a generic sales resume that doesn't mention food/beverage, sustainability, or relationship-driven roles—Eclipse seeks niche fit.
  • Overlooking the transportation requirement—failing to address how you'll manage sample logistics in NYC could suggest poor preparation.
  • Focusing only on sales targets without demonstrating genuine interest in Eclipse's mission or the café community, which values authenticity.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Eclipse Foods!

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