Application Guide

How to Apply for Field Marketing Manager

at Carbon Robotics

🏢 About Carbon Robotics

Carbon Robotics is pioneering sustainable agriculture with AI-powered laserweeding technology that eliminates herbicides while increasing farm efficiency. This company uniquely combines cutting-edge robotics with environmental stewardship, offering the chance to work at the intersection of technology and meaningful impact on food production. Their mission-driven approach makes them an exciting workplace for those passionate about innovation and sustainability.

About This Role

As Field Marketing Manager at Carbon Robotics, you'll be the face of the company at 30+ annual events across North America, directly driving lead generation and sales acceleration in the agricultural technology sector. This role involves end-to-end management of trade shows, conferences, and customer-facing events where you'll showcase their laserweeding technology to farmers and industry professionals. Your work will directly impact market expansion and adoption of eco-friendly farming solutions.

💡 A Day in the Life

A typical day might involve coordinating logistics for an upcoming farm demonstration event in the Midwest, collaborating with the sales team on targeted campaigns for strategic accounts in California, and preparing presentation materials for a major agricultural conference. You could be troubleshooting shipping for event materials one moment and analyzing lead capture data from recent trade shows the next, all while maintaining communication with remote teams across time zones.

🚀 Application Tools

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Interview Prep

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🎯 Who Carbon Robotics Is Looking For

  • Has 3+ years of B2B marketing experience, preferably in agriculture, robotics, or sustainable technology sectors
  • Is physically capable of handling event setup (lifting 40 lbs) and comfortable with extensive travel (40% time) across North America
  • Demonstrates proven ability to autonomously manage complex logistics for multiple simultaneous events while maintaining meticulous attention to detail
  • Possesses an outgoing personality that excels at representing technical products to agricultural audiences and capturing qualified leads

📝 Tips for Applying to Carbon Robotics

1

Quantify your B2B marketing achievements with metrics like lead generation numbers, event attendance growth, or sales pipeline impact from previous roles

2

Highlight specific experience with agricultural or technology trade shows (like World Ag Expo or Farm Progress Show) in your resume

3

Demonstrate your ability to work autonomously by describing projects you managed end-to-end without direct supervision

4

Mention any experience with CRM systems for lead capture and tracking, which is crucial for this role's responsibility

5

Show your understanding of sustainable agriculture by referencing Carbon Robotics' specific technology and market position

✉️ What to Emphasize in Your Cover Letter

['Your experience managing complex B2B events in the agriculture or technology sectors, with specific examples', "How you've successfully collaborated with sales teams to accelerate pipeline growth through field marketing activities", 'Your ability to represent technical products to diverse audiences and translate complex features into customer benefits', "Why you're specifically passionate about Carbon Robotics' mission of sustainable farming through AI and robotics"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Carbon Robotics' LaserWeeder technology - understand how it works, its benefits over traditional weeding methods, and current customer case studies
  • → The North American agricultural trade show calendar and key events in their target markets (US and Canada)
  • → Current challenges in sustainable agriculture and how precision weeding addresses environmental concerns
  • → The competitive landscape of agricultural robotics and Carbon Robotics' market positioning

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe your process for planning and executing a major agricultural trade show from initial planning to post-event follow-up
2 How would you develop targeted marketing plans for priority markets like California's specialty crop farmers or Midwest row crop operations?
3 Share an example of a creative problem you solved during a field marketing event or campaign
4 How do you ensure accurate lead capture and qualification at busy events with multiple stakeholders?
5 What metrics would you track to demonstrate the ROI of field marketing activities for Carbon Robotics?
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⚠️ Common Mistakes to Avoid

  • Applying with generic marketing experience without highlighting B2B or field marketing specifics relevant to agriculture/technology
  • Failing to address the physical demands (40 lbs lifting) and travel requirements (40% time) in your application materials
  • Submitting a cover letter that doesn't demonstrate specific knowledge of Carbon Robotics' technology and market

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Carbon Robotics!

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