Application Guide

How to Apply for External Communications Manager

at Beta Technologies

🏢 About Beta Technologies

Beta Technologies is pioneering sustainable electric transport with their advanced vertical aircraft and extensive charging infrastructure, creating a complete ecosystem rather than just individual products. Working here means contributing to cutting-edge aerospace electrification at a growth-stage company that's publicly visible and pushing the boundaries of mobility technology.

About This Role

This External Communications Manager will develop and execute marketing/commercial communications strategies specifically for product launches, customer campaigns, and sales cycles in the electric aviation space. The role directly supports business growth through media outreach, content creation, and digital campaigns that increase market awareness and generate leads for Beta's innovative products.

💡 A Day in the Life

A typical day might involve coordinating with product teams on upcoming aircraft feature announcements, developing commercial collateral for the sales team's upcoming customer meetings, managing inbound press inquiries about Beta's latest charging infrastructure expansion, and analyzing digital campaign performance to optimize lead generation efforts. You'd be balancing strategic planning for product launches with hands-on content creation and cross-functional coordination.

🚀 Application Tools

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Interview Prep

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🎯 Who Beta Technologies Is Looking For

  • Has 5-8+ years in marketing communications with specific experience in aerospace, electrification, mobility, or other technical sectors (not just general marketing)
  • Demonstrates proven ability to craft clear, persuasive messaging for technical products that resonates with customers, partners, and broader market audiences
  • Has hands-on experience creating commercial collateral and campaigns that directly support sales teams in complex B2B environments
  • Is a strong cross-functional communicator who thrives in fast-paced, growth-stage public companies and can manage multiple priorities simultaneously

📝 Tips for Applying to Beta Technologies

1

Highlight specific experience with aerospace, electrification, or mobility communications - don't just list general marketing roles

2

Include metrics showing how your communications directly supported product launches or sales cycles in technical sectors

3

Demonstrate understanding of Beta's dual focus on vertical aircraft AND charging infrastructure in your application materials

4

Show examples of creating content for both technical audiences (partners, engineers) and broader market audiences

5

Emphasize experience operating in growth-stage or public company environments where speed and adaptability are crucial

✉️ What to Emphasize in Your Cover Letter

['Your specific experience with technical/sector-specific communications in aerospace, electrification, or mobility', "Examples of how you've supported commercial teams with effective tools and campaigns that drove measurable results", 'Your ability to craft messaging that bridges technical complexity with market appeal for innovative products', 'Experience managing digital channels and campaigns in fast-paced, growth-oriented environments']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Beta Technologies' specific vertical aircraft models and their unique technical capabilities
  • → The company's charging infrastructure network and how it supports their ecosystem approach
  • → Recent press coverage about Beta and how they're positioned in the electric aviation market
  • → Beta's competitors in electric vertical takeoff and landing (eVTOL) and how they differentiate themselves

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop communications strategies for launching Beta's vertical aircraft to different audience segments?
2 Describe your experience creating commercial collateral that helped sales teams close deals in technical sectors
3 How do you approach media outreach for complex technical products like electric aviation systems?
4 What metrics would you track to measure the effectiveness of digital campaigns for Beta's products?
5 How have you managed cross-functional communications between marketing, sales, and technical teams in previous roles?
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⚠️ Common Mistakes to Avoid

  • Applying with only consumer marketing experience without technical/sector-specific communications background
  • Generic cover letters that don't address Beta's specific focus on electric aviation and charging infrastructure
  • Failing to demonstrate understanding of how communications directly support sales cycles in B2B technical environments

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Beta Technologies!

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