Email & Lifecycle Marketing Manager

Core responsibilities:

• Lead email-first messaging strategy across push, in-app, and SMS channels and own the roadmap for initiatives
• Build, launch, and optimize multi-touch nurture and drip series primarily in email with supporting touchpoints
• Design and run A/B and multivariate tests across subject lines, content, send timing, segmentation, and journey logic
• Build and maintain reporting on channel performance and surface insights to stakeholders in a clear, actionable way

This role helps build the world's largest EV-centric Virtual Power Plant by generating end user enrolments onto the VPP platform, turning households into flexible grid assets that balance supply and demand, preventing blackouts and reducing reliance on fossil fuels.

Required skills and experience:

• 5+ years in email, lifecycle or CRM marketing roles
• Proven experience owning email strategy and execution — not just executing someone else's playbook
• Hands-on experience with Braze strongly preferred; comparable platforms (Iterable, Klaviyo, Salesforce Marketing Cloud) welcomed
• Strong campaign orchestration skills — experience building complex nurture journeys, not just batch-and-blast email

Compensation and benefits:

• Salary range: circa $83,300 USD depending on experience
• Equity in the form of share options (granted as a % of salary)
• Healthcare options provided by Cigna & Guardian
• Co-working access via WeWork (on-demand or subscription)
• Annual 'Team Week' whole company offsite
• L&D allowance of $1,300 USD per year

ev.energy is building the world's largest EV-centric Virtual Power Plant (VPP) by connecting to vehicles, chargers, batteries, solar inverters, and other Distributed Energy Resources to turn households into flexible grid assets that balance supply and demand.