Application Guide

How to Apply for Eastern Regional Sales Manager

at Harbinger

🏢 About Harbinger

Harbinger is revolutionizing commercial transport by developing innovative, affordable medium-duty electric vehicles, specifically targeting the underserved market of medium-duty trucks. Unlike many EV companies focused on consumer vehicles, Harbinger addresses the critical need for sustainable solutions in commercial fleets, offering candidates the chance to be at the forefront of transforming an essential industry.

About This Role

As Eastern Regional Sales Manager, you'll drive adoption of Harbinger's EV trucks by directly engaging government, municipal, and commercial customers across the Eastern U.S., while supporting and expanding the dealer network. This role is impactful because you'll be introducing groundbreaking electric vehicles to fleets that have limited sustainable options, directly contributing to reducing commercial transport emissions.

💡 A Day in the Life

A typical day involves morning planning using CRM tools to prioritize prospects across your Eastern territory, followed by 2-3 in-person meetings with municipal fleet managers or commercial customers to demonstrate Harbinger's vehicles. You'll spend travel time between appointments coordinating with dealers on their sales activities and preparing customized proposals that highlight total cost of ownership benefits for specific fleet applications.

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Interview Prep

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🎯 Who Harbinger Is Looking For

  • Has 3+ years of B2B sales experience in automotive, commercial vehicles, or EV sectors with a proven track record of closing deals with government/municipal clients
  • Demonstrates experience using CRM tools (like Salesforce or HubSpot) to manage a sales pipeline across a large territory with extensive daily travel requirements
  • Possesses deep knowledge of medium-duty truck applications (delivery, utility, municipal services) and can speak to total cost of ownership versus traditional diesel vehicles
  • Shows entrepreneurial initiative in prospecting new customers while effectively collaborating with existing dealer partners to maximize regional coverage

📝 Tips for Applying to Harbinger

1

Quantify your sales achievements specifically with government/municipal or commercial fleet clients, not just general sales numbers

2

Highlight any experience with medium-duty or commercial vehicles, even if not in EVs—Harbinger needs people who understand this niche market

3

Mention your familiarity with the Eastern U.S. commercial transport landscape and any existing relationships with potential customers or dealers in the region

4

Demonstrate your comfort with extensive daily travel by noting previous roles requiring similar territory management

5

Include a brief statement about why you're passionate about electrifying commercial transport specifically, not just EVs in general

✉️ What to Emphasize in Your Cover Letter

['Your specific experience selling to government/municipal entities or commercial fleets in the Eastern region', "How you've successfully managed dealer relationships while also pursuing direct sales opportunities", 'Your understanding of the unique value proposition of medium-duty electric trucks for commercial applications', 'Examples of developing and executing territory-specific sales strategies that delivered measurable results']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Harbinger's specific medium-duty truck models and their target applications (last-mile delivery, utility vehicles, etc.)
  • → Current government incentives and regulations affecting commercial EV adoption in Eastern states
  • → The competitive landscape for medium-duty electric trucks and how Harbinger differentiates itself
  • → Recent news about Harbinger's partnerships, funding, or product developments

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe your approach to identifying and engaging government/municipal prospects for a relatively new product in the market
2 How would you handle a situation where an existing dealer isn't effectively covering part of your territory?
3 What objections do you anticipate from commercial fleet managers considering medium-duty EVs, and how would you address them?
4 Walk us through how you would use CRM tools to manage a territory requiring extensive daily travel
5 How would you educate potential customers about the total cost of ownership advantages of Harbinger's vehicles versus traditional diesel trucks?
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⚠️ Common Mistakes to Avoid

  • Focusing only on consumer EV experience without addressing commercial/industrial sales
  • Underestimating the travel requirements—this role requires daily regional travel, not occasional trips
  • Applying with a generic automotive sales background without demonstrating understanding of medium-duty/commercial vehicle specifics
  • Failing to show how you would balance direct customer outreach with dealer support responsibilities

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Harbinger!

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