Application Guide

How to Apply for Director, Performance Marketing & Growth

at Terracycle

🏢 About Terracycle

TerraCycle is a pioneering environmental solutions company that transforms traditionally unrecyclable waste into eco-friendly products, from ocean plastics to playgrounds. Unlike typical recycling companies, TerraCycle operates on a mission-driven model that creates circular economies while generating revenue through innovative upcycling. Working here means contributing directly to reducing global waste while building a profitable business model around sustainability.

About This Role

As Director of Performance Marketing & Growth at TerraCycle, you'll command a multi-million dollar budget across Google and Meta to drive e-commerce growth and attract new investors through data-backed decisions. This role requires developing aggressive A/B testing roadmaps, scaling new customer segments, and maintaining relentless focus on ROAS and CPA metrics. Your work will directly impact TerraCycle's mission by converting environmental awareness into sustainable revenue streams.

💡 A Day in the Life

Your day typically starts analyzing yesterday's campaign performance across Meta and Google, optimizing bids based on ROAS data before morning standup with your two direct reports. Afternoons involve collaborating with Creative teams on new asset testing, reviewing A/B test results on landing pages, and preparing performance narratives for weekly executive updates. You'll frequently partner with Product teams on analytics implementations while identifying new customer segments for TerraCycle's upcycled products.

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Interview Prep

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🎯 Who Terracycle Is Looking For

  • Has 5+ years of hands-on DTC/e-commerce performance marketing experience with proven ability to scale paid social campaigns on Meta and Google while maintaining strict ROAS targets
  • Demonstrates expertise in managing multi-million dollar budgets with specific experience in YouTube video action campaigns and high-intent branded search strategies
  • Possesses leadership experience mentoring direct reports or managing agency partnerships, with ability to set clear KPIs and foster technical excellence
  • Can translate complex marketing data into compelling narratives for executive stakeholders while collaborating with Product/IT teams on analytics implementation

📝 Tips for Applying to Terracycle

1

Quantify your impact on e-commerce conversion rates and ROAS improvement in previous roles, specifically mentioning budget sizes you've managed

2

Highlight any experience with sustainability or mission-driven brands, emphasizing how you've balanced growth metrics with brand values

3

Include specific examples of A/B testing roadmaps you've developed for landing pages and creative assets, mentioning testing velocity

4

Demonstrate your GA4 proficiency by describing how you've implemented tracking for complex e-commerce funnels

5

Showcase experience identifying and scaling new customer segments, particularly for products with environmental appeal

✉️ What to Emphasize in Your Cover Letter

['Your experience managing multi-million dollar performance marketing budgets with specific ROAS and CPA achievements', "Examples of how you've mentored team members or managed agency partnerships to drive technical excellence", "Your ability to translate data into executive-level narratives, particularly around growth initiatives' impact on bottom line", "Why TerraCycle's mission resonates with you and how your marketing approach aligns with their sustainability goals"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study TerraCycle's specific product lines and how they market different waste streams (ocean plastics, cigarette butts, etc.)
  • → Research their current digital presence - analyze their social media ads, landing pages, and YouTube content strategy
  • → Understand their business model beyond recycling - how they partner with brands and municipalities
  • → Review their investor relations materials to understand growth targets and how marketing contributes to their financial goals

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would optimize a $2M annual budget split between Meta and Google for TerraCycle's e-commerce products
2 Describe your approach to creating a feedback loop between data analytics and creative teams for high-impact content production
3 How would you identify and test new customer segments for products made from ocean plastics?
4 What metrics would you prioritize when reporting to executives about growth initiatives' contribution to gross margin?
5 How have you previously partnered with Product/IT departments to implement accurate marketing measurement systems?
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⚠️ Common Mistakes to Avoid

  • Focusing only on generic performance marketing experience without specific DTC/e-commerce examples and metrics
  • Failing to demonstrate how you balance aggressive growth targets with maintaining brand authenticity for a mission-driven company
  • Not showing understanding of how to measure marketing's direct contribution to gross margin and bottom-line results

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Terracycle!

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