Director, Performance Marketing & Growth

Growth strategy and financial oversight

• Command and optimize a multi-million dollar annual budget, making data-backed decisions across Google and Meta to maximize efficiency.
• Develop and execute a continuous, aggressive A/B testing roadmap encompassing landing pages, promotional offers, and creative assets.
• Identify, evaluate, and scale new customer segments and sales channels to increase e-commerce conversion and attract new investors.

E-commerce performance and channel excellence

• Act as the lead strategist for high-efficiency paid social campaigns with focus on creative testing velocity and advanced tools.
• Drive scalable growth through YouTube video action campaigns while maintaining disciplined approach to high-intent branded search.
• Maintain relentless focus on ROAS, CPA, and gross margin to ensure growth initiatives contribute directly to bottom line.
• Be internal authority on marketing measurement, partnering with Product and IT departments for accurate analytics implementations.

Leadership and creative synergy

• Lead and mentor two direct reports, setting clear KPIs and fostering environment of technical excellence.
• Facilitate feedback loop between data and creative, collaborating with Content and Creative teams for high-impact creative production.

This role drives TerraCycle's digital expansion and sustainability mission by turning advertising budgets into profitable revenue, scaling recycling and reuse platforms that divert waste from landfills and promote circular economy solutions.

• A minimum of 5 years of hands-on experience in performance marketing with demonstrable track record in DTC/e-commerce.
• Proven ability to manage and develop internal talent or lead significant external agency partnerships.
• Advanced proficiency in Meta Ads Manager, Google Ads, and GA4 for comprehensive analysis and reporting.
• Ability to translate results into clear, concise narratives for executive-level stakeholders and peers.
• Experience supporting a company through funding/capital raise rounds is highly desirable.

• Medical, Dental, Vision, Life, AD&D insurance available after 30 days
• 401(k) plan with company match available after 30 days
• 22 PTO + 2 VTO + 9 paid holidays per year
• Hybrid work schedule
• Year-round Flex Fridays
• Catered vegetarian lunch available in the office M-F
• Casual office environment
• Salary: $80,000 annually

TerraCycle is an international leader in innovative sustainability solutions, creating and operating first-of-their-kind platforms in recycling, recycled materials, and reuse. The company operates in 20 countries and introduced Loop, a leading global reuse platform available in France, the United States and Japan.