Application Guide
How to Apply for Director of Product Marketing
at Workiva
🏢 About Workiva
Workiva specializes in integrated ESG reporting, helping organizations achieve transparent climate impact reporting and compliance through their platform. What makes Workiva unique is their focus on streamlining complex regulatory and sustainability reporting into a cohesive solution, positioning them at the intersection of technology, compliance, and environmental responsibility. Someone might want to work there to contribute to meaningful climate impact initiatives while working with enterprise-level B2B SaaS technology.
About This Role
As Director of Product Marketing at Workiva, you'll define and evolve platform-level positioning and messaging, ensuring consistency across brand and solution areas while clearly articulating Workiva's differentiated value. This role is impactful because you'll lead platform storytelling for flagship moments like the Workiva Amplify product keynote and enable the global sales organization to effectively communicate Workiva's value proposition, directly influencing market perception and revenue growth.
💡 A Day in the Life
A typical day might involve collaborating with product management to refine platform messaging, reviewing sales enablement materials with regional teams, and preparing for upcoming flagship events like Workiva Amplify. You'd likely spend time analyzing competitive positioning in the ESG reporting space and developing narratives that translate complex compliance requirements into compelling value propositions for different stakeholder groups.
🚀 Application Tools
🎯 Who Workiva Is Looking For
- Has 10+ years in B2B SaaS product marketing with specific experience in platform, data, AI, or enterprise software marketing
- Demonstrates exceptional storytelling skills with proven ability to translate complex ESG reporting and compliance concepts into compelling narratives
- Possesses experience leading corporate pitch deck creation and sales enablement for global organizations
- Has experience aligning product launches with high-visibility marketing events to create meaningful market moments
📝 Tips for Applying to Workiva
Highlight specific examples of how you've positioned complex B2B SaaS platforms (especially in data, AI, or enterprise software) with measurable impact
Demonstrate your understanding of ESG reporting and compliance challenges by referencing Workiva's specific solutions in your application materials
Include metrics showing how your product marketing efforts have directly influenced sales enablement and revenue growth in previous roles
Prepare examples of how you've led platform storytelling for executive-level presentations and flagship product events
Showcase your experience partnering with product teams on quarterly marketing moments and product launch alignment
✉️ What to Emphasize in Your Cover Letter
['Your specific experience with B2B SaaS platform marketing in data, AI, or enterprise software environments', "Examples of how you've translated complex technical concepts into compelling narratives for different audiences", 'Your approach to aligning product launches with marketing events to maximize market impact', 'Your understanding of ESG reporting challenges and how product marketing can address them']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Workiva's specific ESG reporting solutions and how they differentiate from competitors like SAP, Workday, or dedicated ESG platforms
- → Recent Workiva Amplify events and product keynotes to understand their current storytelling approach
- → Workiva's quarterly earnings calls and investor presentations to understand their current market positioning
- → ESG reporting regulations (like CSRD, SEC climate rules) that Workiva's platform addresses
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Applying with generic product marketing experience without specific B2B SaaS platform or enterprise software examples
- Failing to demonstrate understanding of ESG reporting, compliance, or sustainability reporting challenges
- Presenting yourself as primarily a tactical marketer rather than a strategic leader capable of platform-level positioning
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!