Director of Product Marketing

• Define and evolve platform-level positioning and messaging, ensuring consistency across our brand and solution areas while clearly articulating Workiva's differentiated value
• Lead platform storytelling for flagship moments, including the Workiva Amplify product keynote and other executive-level presentations
• Lead the creation and evolution of Workiva's corporate pitch deck and enable the global sales organization to articulate Workiva's differentiating value proposition
• Partner on Workiva's quarterly marketing moments program, aligning major product launches with high-visibility marketing events to amplify impact, accelerate awareness, and create meaningful market moments

This role plays a critical part in shaping how Workiva differentiates, how we sell larger platform deals, and how our executive team articulates the company's long-term vision and value to the market, helping the world's leaders lead with clarity.

• Bachelor's degree in Marketing or a related field
• 10+ years of experience in product marketing or closely related roles (e.g., product management, corporate marketing, industry marketing, or sales)
• B2B SaaS product marketing experience, particularly in platform, data, AI, or enterprise software
• Exceptional communication and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives

✅ Salary range in the US: $154,000.00 - $250,000.00

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

✅ Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment

Workiva is the leading AI-powered platform for the modern CFO designed to give CFOs the 'source of truth' they need to lead with absolute confidence by building the only unified foundation for finance, risk, and sustainability.