Application Guide
How to Apply for Director of Media - EdTech (French fluent 🇫🇷)
at Paradox
🏢 About Paradox
Paradox is transforming David Laroche's massive personal brand ecosystem into a global, iconic company brand that challenges the status quo of the entire EdTech industry. They offer the freedom to propose bold, unconventional concepts with immediate resources to execute them, operating from beautiful offices in Dubai or Lisbon or fully remote.
About This Role
As Director of Media (Brand & Content), you'll architect a dual-strategy: scaling David Laroche's personal influence while building Paradox's standalone company brand that outlasts its founder. You'll create movements rather than just content, hunting for 'Purple Cow' angles and formats that disrupt conventional thinking in EdTech.
💡 A Day in the Life
You might start by analyzing performance data from recent content, then script a bold narrative that bridges David Laroche's personal insights with Paradox's institutional messaging. After leading a creative team review to elevate content quality, you'd develop unconventional distribution strategies to create movement rather than just posting content.
🚀 Application Tools
🎯 Who Paradox Is Looking For
- Has successfully grown a media brand, YouTube channel, or personal brand to 100k+ followers/millions of views with proven understanding of virality and retention mechanics
- Possesses elite scripting skills to write performance-driven scripts, structure compelling narratives, and create hooks that stop scrolling
- Is a creative disruptor who hates 'best practices' and constantly hunts for unconventional angles and stories no one else is telling
- Has editorial leadership experience managing creative teams (editors, designers) and elevating content quality through feedback
📝 Tips for Applying to Paradox
Showcase specific examples of how you've grown a brand from personal to institutional, not just social media management
Include metrics that demonstrate your understanding of virality and retention (not just follower counts)
Submit a portfolio with scripts that performed exceptionally well, highlighting your narrative structure and hook-writing skills
Propose one bold, unconventional concept for Paradox that bridges David Laroche's personal brand with the company brand
Demonstrate your French fluency in your application materials, as this is a requirement for the role
✉️ What to Emphasize in Your Cover Letter
['Your experience transforming a personal brand into an institutional brand', "Specific examples of 'Purple Cow' content you've created that defied best practices", "How you've managed the tension between personal influence and company branding", 'Your approach to building movements rather than just creating content']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → David Laroche's personal brand ecosystem and content style across platforms
- → Paradox's current brand presence and how it differs from David's personal brand
- → The EdTech industry's content conventions that Paradox aims to disrupt
- → Successful brand transitions from personal to institutional in other industries
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing only on social media calendar management rather than brand architecture and movement-building
- Presenting generic 'best practice' content strategies instead of disruptive, unconventional approaches
- Failing to demonstrate French fluency in application materials or interviews
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!