Application Guide

How to Apply for Director of Marketing & Communications

at We Animals

🏢 About We Animals

We Animals is unique in its focus on using visual storytelling as the primary vehicle for animal welfare advocacy, creating emotionally resonant content that drives global change. Working here offers the opportunity to combine marketing expertise with meaningful social impact, reaching international audiences through compelling narratives about animal protection.

About This Role

As Director of Marketing & Communications, you'll lead global brand strategy and content creation while supervising a team of communications, marketing, and PR specialists. This role is impactful because you'll shape how the organization communicates its mission worldwide, directly expanding reach and strengthening We Animals' voice in the animal welfare movement.

💡 A Day in the Life

A typical day might involve reviewing performance data from global campaigns, collaborating with the Communications Manager on upcoming storytelling projects, strategizing with the Marketing Manager about audience growth initiatives, and providing guidance to the PR team on media opportunities. You'd balance creative direction with data analysis to ensure all communications align with We Animals' mission while expanding reach.

🚀 Application Tools

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Interview Prep

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🎯 Who We Animals Is Looking For

  • A strategic leader with 5+ years experience managing integrated marketing/communications departments in mission-driven organizations
  • Creative storyteller who can demonstrate experience developing internationally resonant campaigns with measurable audience growth
  • Tech-savvy professional comfortable adapting strategies to incorporate emerging technologies like AI content tools or new social platforms
  • Collaborative manager with proven success supervising remote teams across communications, marketing, and PR functions

📝 Tips for Applying to We Animals

1

Include specific examples of visual storytelling campaigns you've led, especially those with international reach or animal/environmental themes

2

Demonstrate your understanding of We Animals' existing content by referencing specific projects or campaigns from their website/portfolio

3

Show how you've used data to inform communications strategies, including metrics around audience growth or engagement

4

Highlight experience with remote team management and cross-departmental collaboration in distributed work environments

5

Explain how you've adapted marketing strategies to incorporate emerging technologies in previous roles

✉️ What to Emphasize in Your Cover Letter

['Your experience developing globally resonant visual storytelling campaigns', 'Specific examples of leading integrated marketing/communications departments', "How you've used data to drive audience growth and engagement", 'Your approach to supervising remote teams and fostering collaboration across functions']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review We Animals' complete media portfolio and identify 2-3 campaigns that particularly resonate with you
  • → Study their audience engagement across different platforms (Instagram, website, etc.) and note patterns
  • → Research their key partnerships and how they collaborate with other animal welfare organizations
  • → Understand their geographic focus areas and how their storytelling varies by region
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you adapt We Animals' visual storytelling approach for emerging platforms like TikTok or new technologies?
2 Describe a time you led a global campaign that required balancing different cultural perspectives
3 What metrics would you prioritize to measure the impact of our communications on animal welfare outcomes?
4 How would you structure collaboration between the Communications, Marketing, and PR teams you'd be supervising?
5 Share an example of how you've used data to pivot a marketing strategy mid-campaign
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⚠️ Common Mistakes to Avoid

  • Applying with generic marketing experience without demonstrating understanding of visual storytelling or mission-driven work
  • Focusing only on traditional marketing metrics without connecting to social impact outcomes
  • Failing to show experience with remote team management or international campaign coordination

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to We Animals!

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