Application Guide

How to Apply for Director of Marketing and Communications

at Camp Kingswood

🏢 About Camp Kingswood

Camp Kingswood is an overnight camp organization focused on creating meaningful camp experiences, though their specific mission isn't detailed in the posting. The remote nature of this role combined with the camp industry suggests a unique blend of traditional outdoor programming with modern digital marketing needs. This position offers the opportunity to shape the brand narrative for an organization that creates formative childhood experiences.

About This Role

As Director of Marketing and Communications, you'll develop and execute a comprehensive year-round strategy to drive enrollment, retention, and community engagement for Camp Kingswood. This role serves as the primary steward of the Kingswood brand across all digital and print platforms, requiring both strategic vision and hands-on creative direction for marketing materials, apparel, and promotional items.

💡 A Day in the Life

A typical day might involve reviewing enrollment analytics in CampMinder, designing social media content in Canva for an upcoming registration deadline, coordinating with vendors for branded apparel production, and planning the monthly newsletter in MailChimp. You'd balance strategic planning for the full year-round calendar with immediate execution of seasonal marketing initiatives.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Camp Kingswood Is Looking For

  • Has 5+ years in marketing/communications with specific experience in brand leadership roles, not just execution
  • Possesses meaningful overnight camp experience (strongly preferred) to understand the unique culture and parent/camper dynamics
  • Is proficient in the specific tools mentioned: Canva, CampMinder/CampInTouch, MailChimp, WordPress, Google Workspace, Microsoft Office, and Zoom
  • Demonstrates fluency in both social media strategy and the practical aspects of content creation for digital marketing platforms

📝 Tips for Applying to Camp Kingswood

1

Explicitly mention your overnight camp experience in your resume summary or cover letter - this is a hard requirement they've emphasized

2

Create a portfolio link showing camp or youth-focused marketing materials you've developed, especially if they demonstrate visual storytelling

3

Reference specific features of CampMinder/CampInTouch or similar camp management software you've used, as this is niche expertise

4

Tailor your application to show how you've balanced enrollment marketing with retention/community building in previous roles

5

Include metrics related to camp enrollment growth, parent engagement, or camper retention if you have them from previous camp experience

✉️ What to Emphasize in Your Cover Letter

['Your specific overnight camp experience and how it informs your marketing approach for this audience', 'Examples of developing year-round marketing strategies (not just seasonal campaigns) for similar organizations', "How you've served as a brand steward ensuring consistency across multiple platforms", 'Your experience with the specific tools mentioned, especially CampMinder/CampInTouch which is camp-industry specific']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Look for Camp Kingswood's current social media presence and website to understand their current brand voice and visual identity
  • → Research typical overnight camp enrollment cycles and parent decision-making timelines
  • → Investigate the competitive landscape of overnight camps in their likely geographic region
  • → Look for any public information about their camper demographics or program offerings
Visit Camp Kingswood's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a year-round marketing calendar that addresses both enrollment periods and off-season community engagement?
2 Describe your experience with CampMinder/CampInTouch and how you've used it for marketing purposes
3 How would you balance the need for professional marketing with the authentic, experiential nature of camp culture?
4 What strategies have you used to increase camper retention through communications and marketing?
5 How would you approach creating branded apparel and promotional items that appeal to both campers and their parents?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Applying without addressing the overnight camp experience requirement - this will likely result in immediate rejection
  • Focusing only on digital marketing without showing understanding of print materials, apparel, and promotional items mentioned in the responsibilities
  • Presenting generic marketing experience without tailoring it to the unique needs of camp enrollment and parent communications

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Camp Kingswood!

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