Application Guide

How to Apply for Director of Digital Fundraising & Advocacy

at Earthjustice

🏢 About Earthjustice

Earthjustice is the premier nonprofit environmental law organization, wielding legal expertise to protect the planet and combat climate change. With a history of landmark victories and a mission-driven team, it offers a unique opportunity to align digital strategy with high-impact advocacy and fundraising.

About This Role

As Director of Digital Fundraising & Advocacy, you will lead the strategy for email, SMS, web, and paid media to grow revenue and mobilize supporters. This role sits at the intersection of fundraising and advocacy, directly influencing Earthjustice's ability to win legal battles and shape policy.

💡 A Day in the Life

Start with a 15-minute stand-up with your digital team to review campaign performance and priorities. Then dive into email campaign testing with the associate director of email, followed by a cross-departmental meeting with Communications to align on a new advocacy push. After lunch, review paid media analytics and prepare a quarterly strategy presentation for the VP of Development.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Earthjustice Is Looking For

  • A seasoned digital strategist with 10+ years in mission-driven organizations, proven success in high-volume campaigns that drive both donations and advocacy actions (e.g., petitions, event sign-ups).
  • A collaborative leader with 7+ years managing teams, including associate directors, who can align digital efforts with Communications, Development, and Program teams.
  • An expert in translating complex environmental issues (e.g., climate litigation, clean energy policy) into compelling, action-oriented messaging for diverse audiences.
  • Data-driven and results-oriented, with experience using analytics to optimize campaign performance and report on ROI to executive leadership.

📝 Tips for Applying to Earthjustice

1

Highlight specific campaigns where you integrated fundraising and advocacy goals (e.g., a petition that also drove donations). Use metrics like dollars raised, emails sent, and actions taken.

2

Showcase your leadership style: describe how you've managed managers or senior staff, and how you foster collaboration across departments.

3

Tailor your resume to emphasize environmental or mission-driven experience; if you lack that, draw parallels from other advocacy sectors (e.g., human rights, public health).

4

In your cover letter, mention Earthjustice's recent high-profile cases (e.g., climate lawsuits) and how your digital strategy could amplify them.

5

Prepare a 1-page strategic plan for the first 90 days, addressing how you'd assess current digital channels, team structure, and quick wins for revenue/advocacy.

✉️ What to Emphasize in Your Cover Letter

['Your experience leading integrated digital campaigns that achieve both fundraising and advocacy outcomes.', 'Your ability to manage a large team and collaborate across departments (Communications, Development, Program).', "Your passion for environmental justice and alignment with Earthjustice's mission of using the law to protect the planet.", "Specific ideas for how you would leverage email, SMS, web, and paid media to grow Earthjustice's supporter base and revenue."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review Earthjustice's current website, email sign-up flows, and any recent digital campaigns (e.g., 'Climate Justice' series) to understand their tone and tactics.
  • → Read about their top recent cases (e.g., lawsuits against EPA, clean energy wins) to see how advocacy and fundraising intersect.
  • → Look at their annual report and donor communications to understand their revenue mix and supporter demographics.
  • → Check out their careers page and any public statements from leadership about digital transformation or growth goals.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you led a digital campaign that had to balance fundraising goals with advocacy metrics. How did you measure success?
2 How would you approach aligning digital strategy with Earthjustice's legal and policy priorities? Give an example of a campaign you'd run for a current case.
3 Your team of 8 includes three associate directors. How do you ensure they are developed and empowered while maintaining accountability?
4 Earthjustice is remote-first. How would you build team culture and manage performance across time zones?
5 What's your experience with A/B testing, segmentation, and attribution modeling for digital fundraising? Walk us through a test that improved conversion.
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on fundraising metrics without showing how you also drive advocacy actions (e.g., signatures, calls to Congress).
  • Being vague about team management experience; be ready to discuss direct reports, performance reviews, and conflict resolution.
  • Ignoring the remote culture; don't assume you'll be in an office. Show you have systems for remote collaboration and team building.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Earthjustice!

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