Application Guide
How to Apply for Director of Communications
at World Centric
🏢 About World Centric
World Centric is a certified B Corp that makes compostable foodservice products, but its true mission is driving environmental and social change. Founded in response to the Iraq War, the company donates a significant share of profits to frontline environmental and social justice organizations. This is a rare opportunity to work for a mission-driven company where your work directly supports communities most affected by systemic issues.
About This Role
As Director of Communications, you will own all external communications—social media, website, email, PR, and thought leadership—and build the communications function from the ground up. Your work will position World Centric at the intersection of environmental advocacy, social impact, and business done differently, amplifying both the brand narrative and key product innovations. This is a genuine opportunity to shape the voice and strategy of a company with real impact.
💡 A Day in the Life
A typical day might start with reviewing social media engagement and drafting a post about a new donation partner, followed by a strategy call with the CEO on an upcoming thought leadership piece. Afternoon could involve editing a blog post on materials innovation, then planning a press release about a new product that aligns with environmental advocacy. You'll spend time connecting the dots between product launches and the larger mission.
🚀 Application Tools
🎯 Who World Centric Is Looking For
- A strategic storyteller who can craft a compelling narrative that connects environmental advocacy, social justice, and business ethics, while avoiding greenwashing.
- An experienced communications leader who has built or significantly revamped a communications function, ideally in a mission-driven or B Corp organization.
- A hands-on executor who is comfortable with social media management, content creation, PR, and email marketing, as the team may be small.
- Someone deeply aligned with World Centric's values—understanding the intersection of environmental crises, inequality, and human rights—and able to authentically communicate that commitment.
📝 Tips for Applying to World Centric
Tailor your resume and cover letter to highlight experience building communications strategies from scratch or transforming existing ones, especially in mission-driven organizations.
Explicitly connect your personal values or past work to World Centric's founding story (response to Iraq War, profit donation, B Corp status) to show genuine alignment.
Include specific examples of how you've amplified a brand's social or environmental impact through communications, with measurable results (e.g., media coverage, engagement growth).
Demonstrate your ability to balance storytelling about product innovation with broader advocacy—show you understand when to highlight a compostable material vs. a social justice initiative.
Research World Centric's current communications (website, social media, press) and suggest one concrete improvement or idea in your cover letter to show initiative.
✉️ What to Emphasize in Your Cover Letter
["Emphasize your passion for mission-driven work and alignment with World Centric's dual focus on environmental and social justice.", 'Highlight experience building or scaling a communications function, with specific examples of strategy development and execution.', 'Showcase your ability to tell authentic stories that resonate with diverse audiences—customers, partners, media, and frontline communities.', 'Convey your understanding that the role is about building something new, and your excitement for that challenge.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Read World Centric's B Corp profile and impact report to understand their social and environmental commitments.
- → Review their current website, blog, and social media channels to assess the existing brand voice and content gaps.
- → Learn about the organizations they donate to (e.g., Grassroots Global Justice, Indigenous Environmental Network) to understand their values in action.
- → Research the compostable foodservice industry and key competitors (e.g., Eco-Products, Vegware) to see how World Centric differentiates.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Don't focus solely on product marketing or sales growth—this role is about narrative and impact, not just selling compostable forks.
- Avoid generic language about 'making a difference' without showing specific understanding of World Centric's unique mission and history.
- Don't overlook the 'build from scratch' aspect—candidates who seem to expect an established team or playbook may not be the right fit.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!