Application Guide

How to Apply for Director, Growth Marketing

at Kate Farms

🏢 About Kate Farms

Kate Farms is a mission-driven company creating plant-based, organic nutritional formulas that promote health and sustainability. Unlike typical CPG companies, they combine healthcare expertise with consumer goods marketing to address specific nutritional needs. Working here offers the chance to drive growth for a purpose-driven brand that's genuinely improving people's health through clean nutrition.

About This Role

As Director of Growth Marketing at Kate Farms, you'll develop and execute data-driven performance marketing strategies across both DTC and B2B channels, managing multi-million dollar budgets to drive measurable growth. This role is impactful because you'll directly influence how this health-focused brand reaches healthcare professionals and consumers who need specialized nutrition, balancing profitability with mission-driven outcomes.

💡 A Day in the Life

A typical day involves analyzing performance data across DTC and healthcare professional channels, optimizing budget allocation between search, social, and programmatic platforms while ensuring healthcare compliance. You'll collaborate with your internal team and agency partners on campaign adjustments, review measurement frameworks for both immediate conversions and longer-term health outcomes, and strategize how to balance growth targets with the company's mission of improving lives through nutrition.

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Interview Prep

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🎯 Who Kate Farms Is Looking For

  • 10+ years in digital marketing with specific experience in both healthcare (medical nutrition, supplements, or medical devices) AND consumer goods (preferably organic/health-focused CPG)
  • Proven expertise managing $5M+ annual paid media budgets across paid search, social, programmatic, affiliate, and OOH with healthcare compliance considerations
  • Strong analytical background with experience in healthcare marketing measurement frameworks and tools like Google Analytics, Tableau, or healthcare-specific analytics platforms
  • Experience managing both internal teams and agency partners in regulated industries where messaging and targeting require careful compliance

📝 Tips for Applying to Kate Farms

1

Quantify your healthcare marketing results specifically - show how you've driven growth in regulated environments with compliance constraints

2

Highlight any experience with medical nutrition, supplements, or healthcare products that require both DTC and healthcare professional targeting

3

Demonstrate your ability to balance mission-driven marketing with ROI - Kate Farms cares about both health impact and business growth

4

Show specific examples of managing $5M+ budgets with clear attribution in healthcare/CPG crossover spaces

5

Reference their specific products and mission in your application materials to show genuine understanding of their unique market position

✉️ What to Emphasize in Your Cover Letter

['Your experience bridging healthcare marketing compliance with consumer goods growth strategies', 'Specific examples of managing performance marketing across both DTC and B2B channels simultaneously', "How you've used data analytics to optimize marketing in regulated industries while maintaining brand mission", 'Your approach to managing teams and agencies in complex, multi-channel healthcare marketing environments']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study Kate Farms' specific product lines and their medical applications (tube feeding formulas, shakes for specific conditions)
  • → Research their current marketing channels - analyze their social media, search presence, and healthcare professional outreach
  • → Understand the regulatory environment for medical nutrition products and how it affects marketing
  • → Learn about their B2B partnerships with healthcare providers and institutions

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a performance marketing strategy that respects healthcare marketing regulations while driving DTC growth?
2 Describe your experience allocating budgets across channels when marketing to both consumers and healthcare professionals
3 What measurement frameworks have you implemented for healthcare products with long sales cycles?
4 How do you balance mission-driven marketing (health outcomes) with profitability in performance marketing?
5 Share examples of managing agency partners in healthcare marketing with strict compliance requirements
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⚠️ Common Mistakes to Avoid

  • Applying with only pure CPG experience without healthcare marketing knowledge or compliance awareness
  • Focusing solely on DTC metrics without understanding B2B healthcare marketing dynamics
  • Presenting generic performance marketing approaches without addressing healthcare industry specifics
  • Not demonstrating experience with the scale of $5M+ budgets and multi-channel optimization

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Kate Farms!

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